Метою статті є обґрунтування способів удосконалення державного регулювання сільського господарства України в умовах активізації міжнародних інтеграційних процесів. Актуальність дослідження визначається несформованістю загальноприйнятих підходів до розроблення та здійснення державної регуляторної політики. Застосовувалися загальноприйняті методи досліджень. Монографічний метод використано для вивчення проблем розроблення регуляторної політики, статистичного аналізу – для дослідження волатильності цін на продукцію та їхнього впливу на обсяги її виробництва. Результати досліджень полягають у зіставленні різних способів державного регулювання сільського господарства. Обґрунтована доцільність сприяння державною регуляторною політикою формуванню саморегулівних економічних систем, у яких без прямого державного регулювання формувалися би прийнятні і стабільніші ціни. Практична значущість полягає у можливості використання запропонованих способів регулювання сільського господарства державними органами управління галуззю та суб’єктами господарювання.

The means of state regulation of procurement prices for agricultural products that were applied in Ukraine over the past years of reform, did not ensure the overcoming the price disparity and high price volatility. Due to the high price volatility, funds are not invested in areas of agriculture with a long payback period. Bank loans are not attracted to develop these industries. Given the current level and price ratio, direct government support does not have the proper stimulating effect on agricultural development. The purpose of the article is to analyze the means of state regulation of prices for agricultural products, their effectiveness, justification of the possibility and feasibility of pricing at self-regulatory organizations created by business entities. To achieve the goal, the following research methods were used: analytical method, abstract-logical method, graphical method. It has been suggested that state support of agriculture should be steered on the creation of self-regulatory organizations. Such organizations would form prices that are acceptable to market participants. The scope of direct market regulation would expand, the list of pricing tasks that need to be addressed by means of direct state regulatory influence would be reduced.

Аналізуються причини що стримують становлення та розвиток фермерських господарств України. Основними з них є несформованість аграрного ринку, проблемність пошуку каналів збуту на альтернативних засадах, висока мінливість цін, монопольний вплив на формування яких мають посередницькі організації. Ринок не вивчається і не прогнозується. Фермерські господарства не можуть реалізувати свої переваги, які полягають у можливості швидшої, порівняно з великими підприємствами, адаптації до існуючого ринкового середовища. Намітилась тенденція передачі фермерськими підприємствами земельних угідь у суборенду агрохолдингам, що призводить до зростання безробіття у селах, посилення економічних і соціальних проблем. Показано, що лише законодавчого визначення поняття сімейного фермерського господарства для виникнення та розвитку таких господарств недостатньо. Необхідними передумовами активізації фермерського руху є створення умов для ефективного функціонування таких господарств.

The problems of prices formation for agricultural products are analyzed. In Ukraine, prices have been liberalized without market environment, unlike economically developed countries, where the market environment has evolved over a long period of time. This has led to high price volatility, which is very difficult for manufacturers to adapt. They cannot develop business plans and marketing programs. Due to high risk, bank loans cannot be attracted. The effectiveness of direct financial support programs is decreasing. They did not ensure the overcoming of monopoly tendencies in the field of product purchases and stabilization of the prices of efforts of state agricultural management and public organizations aimed at establishing marketing cooperatives. The cooperative products are sold to the processing plants at the same prices at which they would be harvested and sold without setting up a cooperative. Such cooperatives only simplify the activities of processing enterprises for the procurement of raw materials. Cooperatives, which carry out the processing of products, are viable ones that influence the level of prices and stabilize them. This forms a self-regulatory vertical marketing system of the cooperative type. Without government intervention, prices are acceptable that are acceptable both, for the production and promotion and sale of products to the end consumer. Prices are promptly revised in the light of market conditions and problems that arise at individual levels of the supply chain. Auction results have a significant impact on the overall level and dynamic price changes. The information on the results of the bidding affects the price level, which is formed by all other alternative sales channels. Monopolistic tendencies by individual market participants in the field of agricultural purchases are often only possible due to the lack of information on market conditions from individual producers and possible price in alternative distribution channels. All wholesale agricultural markets established in Ukraine are of a supply nature. They operate in large cities and create the conditions for manufacturers to produce manufactured products, but require trading operations throughout the day. Such markets are more appropriate for intermediary structures that operate on a permanent basis. For the manufacturers of products, wholesale wholesale markets that are created in the areas of production of raw materials are more acceptable. The founders of such markets are usually sales cooperatives. Large cooperative lots of homogeneous products can be offered in such markets by cooperatives in such markets. Auctions may be organized and conducted for such products.

Problems of adaptation agricultural enterprises to the market environment are analyzed. Adaptation in agriculture is complicated by the long production period and volatility of product prices. Due to the improper formation of infrastructure, the agricultural market does not perform the function of price stabilization. Constant re-profiling of the enterprise is required. This does not contribute to stable functioning. There are not price forecasting services in Ukraine. Financial resources and staffing of even relatively large enterprises are insufficient for such forecasting. In such conditions, especially large-sized enterprises are developing as a priority. Their activities are focused on foreign markets, where prices are more stable. This strengthens the export potential of Ukraine's agriculture and exacerbates rural unemployment and social problems in rural areas. In addition, it is difficult for large enterprises to adapt to market environment. Compared to small enterprises, their re-profiling requires longer time and greater financial resources. In highly competitive markets, the differentiation of consumers by requirements for food products is growing. Manufacturers of undifferentiated mass-produced products using intensive technologies are losing their competitive position. The popularity of small batches of products is growing, which is more acceptable for potential consumers of target market segments. The production and bringing to market of such products requires the coordinated activities of all economic entities united by a common chain of movement of goods. To achieve this, state incentives are needed for the creation and development of cluster-type economic systems, which harmonize the requirements for raw materials and products of its processing, delivery times, prices. Production of craft products can be organized in some agricultural enterprises. The higher cost of such products is offset by higher sales prices. The creation of such systems can be initiated by processing enterprises that invest in the production of raw materials. State support for such structures is more effective than direct state financial support for individual industries.