The purpose of the research is to analyze the problems and prospects for the development of «green» financing and banking in Kazakhstan and to propose directions for stimulating banks to finance «green» economy projects.Methodology – in the course of the study, the methods of critical analysis, logical generalization, systematization and grouping of information are used. Scientific publications of domestic and foreign authors are the basis of the research.Originality / value of the research – the results of the study can be applied in Kazakhstan in improving the state regulation of responsible activity of banks with a view to stimulating their participation in financing the «green» economy.Findings – the essence of «green» banking is considered and the role of banks in financing projects of the «green» economy is defined; the structure and condition of the banking sector of Kazakhstan are analyzed, and the factors inhibiting the emergence of «green» banking are identified. It is noted that banking regulators, with appropriate public policies, could facilitate the channeling of financial resources to environmental projects by regulating banks, for which monetary policy and macro-prudential policy instruments can be used. It is concluded that development of «green» banking is extremely important for development of «green» technologies, financing of ecologically clean production, ensuring goals of sustainable development of the economy of Kazakhstan.

Considering current trends in the development of green economy and introduction of ESG-principles, the issues of investment attractiveness of enterprises, industries and regions are gaining attention. The literature review has shown that not all available methodologies for assessing regional investment attractiveness take into account the determinants of negative anthropogenic impacts on the environment. The present study aims to assess the investment appeal of the basic industries of the East Kazakhstan region in the context of green development and outline ways to attract more green investment in the region. The research methodology involves comparing the indicators of investment attractiveness of regional basic industries with their green attractiveness, characterised by investment in environmental protection. Additionally, a decoupling index was included in the model in order to examine a possible mismatch between the economic growth of regional industries and their pollution rates. Official statistical data for 2015-2019 were analysed. The study concluded that manufacturing is the only industry with a high green attractiveness, although it has a medium investment attractiveness. Given the need for industrialisation and diversification of the economy in East Kazakhstan, local authorities are recommended to focus on improving the investment climate in this sector. Agriculture and construction have high investment attractiveness, while mining and electricity supply are characterised by above average attractiveness. However, all these sectors remain unattractive in terms of environmental investment. To increase green attractiveness of the aforementioned industries, the study suggests to develop an effective mechanism for financing green projects, as well as to apply government regulation tools aimed at improving the efficiency of environmental investment. Further research may be related to the substantiation of such regulatory measures.