It is becoming increasingly difficult to discern the truth. Since the media began to play the role of communicators, not just linear informants without feedback, in the digital culture of media publications have virtually disappeared such qualities as reliability or credibility of the publication, expert evaluation of information. Instead, they were replaced by impersonality, rhyme, and simulacra. Accordingly, the creation of informational content turned from its goal into a means of audience increasing, effective monetizing, and occasionally ousting of competitors.Resonant political events, environmental or economic crises, pandemics, that are disturbing mass consciousnessthey all have something in common. They have not been fully studied or are difficult to explain scientifically. The more difficult it is to understand them, the easier it is for such events to capture the mass consciousness and stimulate the production of one's own explanation of reality. The average consumer of a media product is not taught to distinguish between truth and half-truths, facts and fakes, scientific theories and conspiracy theories, and therefore recklessly consumes and recklessly spreads unverified or deliberately false information such as climate change denials or claims that Covid-19 is simply "Influenza", and vaccination against Covid-19 and other infectious diseasesare experiments on people that deliberately weaken the immune system, cause infertility or even be a way of bio-technological manipulation, digitization of everyone on the planet, "chipping". Increased apocalyptic attitudes in the crisis of all epochs have led to a confrontation between scientific knowledge and religion, antagonisms between reason and faith. They have also led to widespread warnings and outright bans on Covid-19 vaccination as an imaginary fulfillment of Old Testament prophecies.Fake news, conspiracy theories have become both a defining feature of our time and a new pressing problem that needs to be addressed in the face of total
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