This study empirically examines the relationship between mobile marketing strategies and customer patronage of mobile telecommunication services. The study applied a cross-sectional survey design in a structured questionnaire to collect data from 400 accessible telecom subscribers across the 4 major telecom operators which include; MTN, Glo, Aitel, and 9 Mobile. A total of 4 hypotheses were proposed and Spearman’s Rank Correlation Coefficient tool was employed with the help of SPSS version 21.0, in statistically testing them. Findings revealed a positive and significant relationship between the dimensions of mobile marketing strategies and measures of customer patronage. The study, therefore, concludes that mobile marketing is an effective tool in improving purchase intention and referral. Therefore, the research recommends that telecom operators who want to improve patronage of subscribers should adopt mobile websites and SMS marketing; as these tools have been further verified to have a huge capacity to enhance purchase intention and customer referral.

The aim of this study was to empirically examine the association between staff training& development and Organizational performance of deposit money banks in Rivers State. The study applied cross sectional survey design in structured questionnaire to collect data from 66 personnel of designated positions of any accessible branch of the 22 deposit money banks. Spearman’s Rank Correlation Coefficient tool was employed with the help of SPSS Version 21.0, in statistically analyzing data. Results revealed that staff training and development have positive and significant relationship with organizational performance. Consequently, the study concludes that staff training and development are strategic assets in equipping employees with the necessary tools to improve productivity. The research recommends that banks that want to improve productivity are encouraged to invest more on staff training and development; particularly mentoring and job orientation.

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This study examined the effect of Entrepreneurial Education on Entrepreneurs Intention among Nigerian graduates, and focused on NYSC batch B posted to Wukari Local Government Area of Taraba State as at 2018. Using a population of 104, out of which a sample size of 83 was determined using Taro Yamenes formula. The sample size was distributed using Bowleys formula. Primary data was employed and the instrument used in gathering data was questionnaire. The validity of the researched instrument was ascertained by seeking guidance from his supervisor for vetting before the questionnaires were administered, and also the researcher adopted a pilot survey to check the validity of the measuring instrument. Reliability of the measuring instrument was conducted using split-half method, in which questionnaires were randomly administered to two groups of 10 respondents. The reliability result of 0.512 representing 51.2% was obtained, and the instrument was accepted for use. The variables were statistically analyzed using Simple Linear Regression technique to test the hypotheses using SPSS V.21.0. Undergraduate entrepreneurial courses, seminars and conferences were the predictors variables to starting of new business, discovering of new business and self-employment intentions. The study found that; Undergraduates Entrepreneurial courses has a positive significant relationship with starting of new business (β=0.716, p=0.000), Entrepreneurial seminars has a positive significant relationship with discovering of new business (β=0.323, p=0.000) and Entrepreneurial conferences has a positive significant relationship with self-employment intentions (β=0.523, p=0.000). The study however, recommended that academic institutions, government agencies and corporate bodies should encourage and support training and development of graduates and students respectively through organizing undergraduates entrepreneurial coursess, conferences, seminars, workshops, excursions and siwes to enhance entrepreneurial education which may increase attitude towards starting of new business, discovering of new ideas and opportunities and also for them to develop high sense of self-reliance in order to reduce the problem of unemployment among Nigerian graduates.

The study investigates the influence of social media (SM) marketing tools on online purchases (OP) of undergraduates in Port Harcourt, Nigeria. The qualitative multi-methods (focus groups and secondary data) were employed for data collection and the study involved 17 respondents from undergraduate studies in selected public universities in Nigeria. The researchers’ employed thematic and content analysis techniques with the use of NVivo 12 software for critical and rigorous analysis. Among the findings are that undergraduate students from selected public Universities in Port Harcourt spend much time on Facebook, Instagram and YouTube than other SM platforms; seven themes emerged as basic frameworks that could be leveraged by online businesses in order to enhance positive OP behaviour. The study contributes to technology adoption model.