The study aims to design a digital marketing model for marketing in an SME in the commercial sector, Trujillo 2021.the type of research applied according to the approach, type of study, purpose and design, qualitative, descriptive, applied and non-experimental; different techniques and instruments were applied such as interview, surveys, observation method, documentary review and questionnaires; from which a sample of 196 customers was chosen. the digital marketing design was carried out using the Sostac methodology resulting in the situational diagnosis, internal and external analysis, the identification of the Core processes and the implementation of strategies for the improvement of digital marketing. The results of the survey showed that 34% of the clients use WhatsApp to be aware of the liquor store, and only 13.5% of the respondents use Facebook and Instagram, 7% knew the brand through Facebook and 16% through Instagram, the content that our clients prefer are promotions. It was concluded that the design of digital marketing with the implementation of appropriate strategies favors the improvement of interactions and the benefits of digital media in line with the organization.

The objective of the research was to design a process management model for competitiveness in an MSE in the HotelSector against COVID-19. The methodology used is prospective-descriptive, a questionnaire reliable (Cronbach's Alpha with 0.736) and validated in the opinion of experts was applied to 27 clients (convenience sampling) and collaborators. The company complies with what is necessary, however, they do not exceed the expectations of their clients, due to the absence of good practices in process management. A new process management model was developed, analyzing the hotel internally and externally, the activities of the reservation process were detailed, their characterization and indicator sheet for the process under evaluation.Concluding that the company is strong internally with 2.64 in the EFI matrix and 2.67 in the EFE matrix, which means a favorable environment, therefore 12 strategies were established in the SWOT matrix. The as is diagram was restructured, generating a reservation process that contains digital activities, the implementation costs were estimated with a total of S / 9'204 and the social and environmental impact matrix was prepared in order to achieve greater sustainability and competitiveness in the organization.

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The objective of the research was to design a commercial management model for the brand awareness of an SME company in the Footwear Sector, of the city of Trujillo-Peru in 2021 in the context of COVID-19. The work methodology according to the approach is mixed, applied, prospective. Information gathering techniques from documentary analysis, observation of processes, interviews with the general manager and sales manager. A reliable questionnaire (Cronbach's Alpha of 0.811) and validated by expert judgment was applied to 40 clients (convenience sampling). The study was developed in three phases: Phase 1 -Strategic Formulation and Planning, with the analysis of the organizational culture, internal and external analysis, commercial analysis, Phase 2 -Strategic design, with the approach of 7 objectives and 8 strategic initiatives and Phase 3 -Evaluation and strategic monitoring, with the design of the Balanced Scorecard with performance evaluation indicators.Finally, a total investment of S / 76,530 was determined with an annual cost of S / 71,020 in 4 years of the project duration with a positive NPV of S / 173,598.16, IRR of 87% higher than the rate used and a B / C ratio of 1.58, which demonstrates the economic impact and positive viability of the implementation of the designed model in the company under study.

The objective of this research is to design a strategic management model for the service quality in the SME of the commercial sector of Trujillo 2021, the research uses a nonexperimental design, to execute the data collection instruments, the SERVIQUAL model was used as part of the survey aligned to the variable referred to as quality of service, analyzing the internal and external situation through the crossed SWOT matrix, which facilitates relating and defining strategies suitable for improving and reinforcing opportunities, which resulted in a result of 9 strategies. However, the results obtained from the EFI (2.59) and EFE (2.39) matrices show a location in cell V of the proposed matrix with an average of (2.49), the processes involved with Strategic Management were also identified, estimating the indicators of strategic management and, finally, determine the social and environmental impact, concluding that it is necessary to implement market penetration strategies, therefore the importance of considering all these tools as part of the strategic planning that the company must comply with for its full development. within the market it is in, thus becoming more competitive and sustainable over the years.