The importance of the topic of the article lies in the fact that in the era of postmodernism, informatization of the elementary school allows you to improve the quality of the educational process, through the use of information and communication technologies (ICT) to simplify management of the educational process, to organize the exchange of teaching experience, to expand didactic capabilities of the lesson. The purpose of the article is the need to study and justify the importance of using new ICT in primary school lessons, to expand the experience of e-learning in primary school. The article expands the concept of information and communication technologies and their benefits in primary school; given the rationale for conducting a lesson using ICT; the experience of e-learning in the primary school of the postmodern era is characterized. Thus, one of the priorities of the development of education in postmodern society is the professional application in all areas of information technology and e-learning, which can increase the interest of present students and improve the ability to adapt to current electronic information society. The formation of knowledge and skills in the field of computer literacy of teachers and students will be an indicator of compliance of its level with current requirements.

The Ukrainian school in the past had a significant experience in organizing a school based on a national idea. However, after the entry of Ukraine into the Soviet state, Ukrainian national priorities were largely eliminated, and therefore, in the Soviet era, innovative searches aimed at strengthening the national identity of education and the national aspect of education could not be fully realized, although Ukrainian teachers tried to promote the consolidation of national consciousness. The purpose of the study is to analyze the peculiarities of the implementation of national education in the system of innovative pedagogical movement in Ukraine at the end of the twentieth century. After gaining independence by Ukraine, the formation of national values along with humanity became one of the priorities of the state policy in the development of education in Ukraine and, accordingly, one of the leading directions of the innovative pedagogical movement. Questions of national education were actively developed by scientists and implemented in the practice of school teachers. Innovative searches had various forms of expression. Ukrainian teachers developed author concepts of national education. On the basis of this, the organization of the whole school activity took place, there was the confirmation of Ukrainocentrism as a philosophy of teaching subjects, filling the curriculum of the Ukrainian studies, introducing the interactive course of Ukrainian studies, implementing author educational systems, creating schools of various centers that studied Ukrainian customs and traditions, the activities of the Small Academy. Under the leadership of the innovators founded children's organizations, the cells of the society, whose activities are aimed at studying the history, cultural heritage, customs, traditions of the Ukrainian people. Innovative searches have been embodied in the founding of new types of institutions in different regions of Ukraine -the Ukrainian national schools of families.

Стаття присвячена дослідженню тенденцій та викликів цифровізації менеджменту персоналу контексті глобальної віддаленої роботи та дистанційної реалізації трудових процесів в умовах обмежень, спричинених пандемією COVID-19. Проаналізовано напрями цифрової трансформації менеджменту персоналу, визначено фактори її активізації. Узагальнено можливості впровадження та рівень розвитку цифрових HR-технологій. Узагальнено проблеми та виклики для менеджменту персоналу під час цифрової трансформації, зокрема під час впровадження в практику менеджменту персоналу комунікаційних роботів, використання соціальних мереж, аналізу великих масивів даних, машинного навчання та хмарних технологій. За кожним з напрямів цифрової трансформації менеджменту персоналу визначено можливі способи подолання їх реалізації у вимушеній прискореній цифровій трансформації під час пандемії COVID-19.

Digitalization of business processes of personnel management is investigated in this paper. The digital transformation of personnel management has changed the company’s business processes, created a digital work environment, and introduced modern digital technologies. Therefore, it is important to identify modern ways of digitizing business processes of personnel management by using HRM-systems, as well as identify their functionality and capabilities. Digital transformation of business processes in HR management through social, mobile, analytical and cloud technologies allows to optimize work with paper documents, improve procedures and operations of personnel management, reduce their complexity, make all HR activities more mobile. This makes it possible not only to improve the involvement and retention of employees, but also significantly increase the success of the company through continuous transformation, which is important for business as a whole. Capabilities of modern domestic and foreign HRM-systems are analyzed and their advantages and disadvantages are identified in this paper. Comparative analysis of modern HRM-systems allows to generalize the possibilities for automating personnel management’s main business processes. Recommendations for evaluating the effectiveness of HRM-systems into practice of modern company’s personnel management are proposed. Key areas and indicators that characterize the features of software for personnel management automation are identified. Implementation of the initiative on digital transformation of HR-processes is an important task for enterprises. In practice, it is crucial issue to have an assessment of the real picture for digitization process and its effectiveness. The digitalization of personnel management’s business processes involves the usage of platforms for personnel, which offer functionality to automate many HR processes. Companies use HRM-systems, which allow managing key HR-functions within centralized system that optimizes personnel management’s business processes and reporting. HRM systems are the most important applications used in companies of all sizes and in all types of economic activities. The methods and the ways for evaluating the effectiveness of HR-processes’ digitization are not yet sufficiently investigated, which in turn, gives prospects for further research in this area.

The aim of the article. The aim of the article is to determine the essence, advantages and disadvantages of business’s digital transformation, describe the importance of business-process management through its digital transformation, define the nature, types and capabilities of CRM-systems, identify and describe trends in their development, analyze the results of prior researches and select the most popular CRM-systems, as well as research for existing problems of using defined CRM-systems, suggest recommendations for eliminating shortcomings of existing CRM-systems. Analyses results. The coronavirus pandemic has forced companies to rapidly change business processes and shift to remote work, which in turn has led to widespread using of CRM systems in customer relationship management. The modern market offers different goods and services, but they are mostly similar in many ways. The question is how to keep the customer for a long time? The introduction of CRM systems will help answer this question. The definition of CRM stands for Customer Relationship Management, which refers to all the strategies, methods, tools and technologies that a business uses to develop, retain and attract customers. Customer Relationship Management is a special approach of doing business, where the first priority of the company is to focus on the client. The main purpose of the CRM strategy is to create a single ecosystem, which helps to attract new and develop existing customers. Managing relationships means attracting new customers, turning neutral customers into loyal ones, and forming business partners from regular customers. The concept of CRM means that separate business tools are combined into a well-established system. CRM includes programs for collecting customer’s data, managing transactions, control and monitoring manager’s decisions, analytics and forecasting. The article considers the essence of modern transformation of business processes, their advantages and disadvantages, defines the concepts, types, existing opportunities and trends in CRM-systems. The article analyses the experts’ opinions of the most popular modern CRM-systems and generalizes its shortcomings, measures the main elimination of revealed problems. The article conducted a study based on a survey of experts, the main purpose of which was to identify the share of popular CRM-systems among consumers, as well as to identify the main problems and limitations of these systems. Conclusions and directions for further research. The main goal of the CRM strategy is to create a single ecosystem for attracting new customers and developing existing ones. The main tasks of CRM-systems include: attracting new customers through various channels, communication, choice of interaction strategy, Purchase funnel, document management, closing sales, re-communication and analytics of the company. There are three types of CRM systems: desktop, client-server and cloud systems. The main trends in CRM systems development include: increasing usage of artificial intelligence, service automation, data integration, usage of blockchains and social CRM-system, a large number of different applied subsystems and voice interface. The most popular systems are proved to be: Agile CRM, Salesforce Sales Cloud, Zoho CRM, Dynamics 365 and Bitrix24. The main problems of existing CRM-systems can be identified as: slow work on query processing and data output; wasting time on system administration; a large number of built-in tools increases the time to get used with the system; high cost of service, etc. Prospects for further development of CRM-systems include: integration with Big Data and AI; usage of voice technologies as a method for increasing operational efficiency; usage of data from social networks; as well as the creation of a single and common approach of customer identification. In the future, vendors should simplify their product versions and reduce the number of tools to basic, which will reduce the monthly fee for service, as well as speed up data processing by the system, due to the lack of unnecessary add-ons. On the other hand, companies that use CRM systems in their daily work should pay more attention to the integration CRM systems with social networks, which contain essential share of information about their target audience and existing customers.