State regulation of business in social networks protects personal data and intellectual property rights andensures the confidentiality of information of legal entities and individuals. The purpose of the academic paper is to analyze the international experience of state regulation of business in social networks and to determine the approach to the model of its implementation. Features of the development of digital technologies make it possible to improve the selection of methods for carrying out the research, which will be based on expert evaluation. The research methodology consists in conducting a comprehensive study of the modern environment of social networks and identifying key areas for state intervention, and defining the legal framework for conducting business in social networks. In the course of analyzing the state regulation of business in social networks, the search method, induction and deduction, and the empirical method were used. With the latter’s help, an analysis of the level of state presence in the activities of the corporate sector and the implementation of characteristic principles were carried out. The results of the academic paper characterize the trends of strengthening the influence of the state on the regulation of business activities in social networks, the need to introduce reporting, and the existing system of user data protection. Thus, the academic paper provides a comprehensive analysis of state regulation of business in social networks.

State regulation of business in social networks provides for the protection of personal data, intellectual property rights and ensuring the confidentiality of information of legal entities and individuals. The purpose of the academic paper is to analyse the international experience of state regulation of business in social networks and to determine the approach to the model of its implementation. Features of the development of digital technologies make it possible to improve the selection of methods for carrying out the research, which will be based on the use of expert evaluation. The research methodology consists in conducting a comprehensive study of the modern environment of social networks and identifying key areas for state intervention and defining the legal framework for conducting business in social networks. In the course of analysing the state regulation of business in social networks, the search method, induction and deduction, and the empirical method were used. With the help of the latter, an analysis of the level of state presence in the activities of the corporate sector and the implementation of characteristic principles was carried out. The results of the academic paper characterize the trends of strengthening the influence of the state on the regulation of business activities in social networks, the need to introduce reporting and the existing system of user data protection. Thus, the academic paper provides a comprehensive analysis of state regulation of business in social networks.

Антонова Ольга Валеріївна, доктор наук з державного управління, доцент, професор кафедри державного управління та місцевого самоврядування Дніпропетровського регіонального інституту державного управління Національної академії державного управління при Президентові України Петренко Оксана Станіславівна, кандидат наук з державного управління, доцент, доцент кафедри державного управління та місцевого самоврядування Дніпропетровського регіонального інституту державного управління Національної академії державного управління при Президентові України Аршава Інна Олександрівна, кандидат наук з державного управління, приватний нотаріус (м. Дніпро) ВПЛИВ КОНФЛІКТУ ПОКОЛІНЬ НА РОЗВИТОК ПРОФЕСІОНАЛІЗМУ УПРАВЛІНЦІВ ПУБЛІЧНОГО СЕКТОРУ В УМОВАХ СУЧАСНОГО ДЕРЖАВОТВОРЕННЯ THE INFLUENCE OF GENERAL CONFLICT ON THE DEVELOPMENT OF PROFESSIONALISM OF PUBLIC SECTOR MANAGERS IN THE CONDITIONS OF MODERN STATE FORMATION У статті розглядаються актуальні питання впливу конфлікту поколінь на розвиток професіоналізму управлінців публічного сектору в умовах сучасного державотворення. Досліджуються особливості конфлікту поколінь в Україні в соціальній і публічній сферах. Установлено напрями та чинники виникнення таких конфліктів. Визначаються види конфліктів поколінь на робочому місці під час професійного розвитку представників соціальних професій за результатами зарубіжних досліджень, а також аналізуються проблеми управлінців у публічній сфері під час формування міжгенераційних команд і проектів. Надаються рекомендації щодо запобігання конфлікту поколінь під час командної роботи й проектних груп в Україні в умовах реформування та з урахуванням особливостей сучасного державотворення. Ключові слова: державотворення, публічний сектор, публічне управління, професіоналізм, професійний розвиток, конфлікт поколінь, управлінці.The article is devoted to the issues of the impact of intergenerational conflict on the development of professionalism of public sector managers under the modern state formation. The peculiarities of the conflict of generations in Ukraine in the social and public spheres are studied. The directions and factors of occurrence of such conflicts are established. Types of intergenerational conflicts in the workplace during the professional development of social professions are identified based on the results of foreign research, as well as the problems of managers in the public sphere during the formation of intergenerational teams and projects are analyzed. Recommendations for the prevention of intergenerational conflict during teamwork and project groups in Ukraine in the context of reform and taking into account the peculiarities of modern statehood are proposed.

The purpose of the article is to identify psychological aspects of preventing corruption in the professional activities of public servants by analyzing the main motives of systemic corruption behavior and socio-cultural aspects of their formation. It is revealed that research on the motives of corruption behavior is associated with several important factors: 1) the stereotypes of understanding of the corruption existing in the Ukrainian society; 2) social factors of corruption behavior - historical, economic, political, cultural, collective-psychological and individual psychological; 3) socio-cultural aspects of the formation of anticorruption consciousness.There are several motives of corruption behavior: game, social, monetary etc. This is due to the existence of the most common frames of mass consciousness, which are recorded in the Ukrainian society regarding the perception of corruption. The determining factors of the occurrence of corruption behavior in the professional activities of public servants are the psychological dependencies of the person, which leads to the use of the concept of psychological research.Corruptive behavior is defined as deviant one and causes the perception of the responsibilities of the public service as an opportunity to obtain satisfaction from the prospect of receiving unlawful benefits and privileges for violating official moral and ethical requirements (the formation of dependence). The types of psychological dependencies of public servants (on power, money, etc.) are distinguished. It is shown that a painful manifestation of such a person’s psychological dependency is kleptomania. In order to prevent corruption in the professional activities of public servants, it is proposed to apply scientifically substantiated psychological and diagnostic support, in particular special methods for determining the propensity for kleptomania and corruption behavior.