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The aim of the article is to deepen the knowledge about ensuring the sustainability of the society’s development as a system. The main methods of work ground on dialectical, systemic and activity-based interdisciplinary approaches and include analysis, synthesis, observation, the method of decomposition, typologization, complementarity, comparative analysis, logical and historical analysis. The novelty of the article lies in the study of the correlation between the destruction of socio-cultural identification and the unprecedented modern process – the zeroing of the sustainability of the general planetary society initiated by the top of the world capitalist class. Conclusions. New philosophical knowledge about the mechanisms of ensuring the stability of society has been received, taking into account the new challenges initiated by the deepening crisis of capitalism. New scientifically based results have been received: the specific of identification as a process and state have been discovered; there the subject of the world society’s sustainable development at this stage of history and in the future have been defined - humanity as a whole, and the object - the environmental functioning and harmonious development of humanity on a planetary scale. The analysis of the super-rich elite’s strategies and socio-political processes in the United States shows the following: 1. The destruction of socio-cultural identification is an effective frontal tool for the destabilization of social life, for the sustainability of individual societies and states, and society in general. 2. General social imbalance and the diminution of social sustainability, in turn, feed the breakdown of socio-cultural identification. 3. The destruction of socio-cultural identification is one of the demonstrations that the great zeroing of the world social order’s sustainability has begun. The main social contradiction of modernity has been revealed and a forecast of its development has been given.

The article is devoted to the analysis of Aristotelian ideas about the society’s sustainability. The work showed that Aristotle was one of the first who touched the problem of the society’s sustainability and he is a pioneer in the use of the term “sustainability” in relation to social reality. From the described by Aristotle phenomena we outlined those phenomena, which ensure the sustainability of the polis as a whole and, thus, have a general social scale. Those phenomena are: 1) reliance on the law, 2) a certain combination of two types of people’s equality – the equality in quantity and the equality in dignity, they also are “equalizing” and “distributive” justice, arithmetic and geometric equalities. The analysis and search showed that Aristotle considered: the main source of in-stability of the society, ancient in particular, is the conflict of rich and poor free people, without taking into account the slave mass. According to Stagirite, the guarantor of the society’s sustainability and the social subjects, which conditioned it, are free citizens of average wealth. The ancient philosopher classified the six kinds of state systems; from them a polity has the greatest stsustainability. The article also fixed that Stagirite marked the link between the society’s sustainability and an autarky. On this foundation there is established that Aristotle presents precisely the social components of the society’s sustainability as key, defining. The environmental com-ponent (by the “society-nature” line) in the ancient era was on the periphery of attention, because it did not mature in that historical period. The article substantiates the conclusion that the principles of proportionality, balance and mediety are fundamental for the society’s sustainability, according to Aristotle’s doctrine. The Aristotle’s achievements on the society’s sustainability are historically crosscutting and socially fundamental. So, UN materials pay close attention to the confrontation between the rich and the poor people and widely use such indicator as the ratio of the incomes of the richest to the incomes of the poorest, which is also known as an index of socio-economic disharmony. Provisions from the 2016 UN re-port “Human Development for Everyone” confirm the importance for combining of two types of equality / justice for the modern society’s sustainability.

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