Framing studies consistently conclude that the international news media represent African conflicts negatively and stereotypically. Owing to their focus on media content, however, most framing studies fail to examine the dynamic relationship between journalists' cognitive role (what they say they do) and their practice role (what they actually do). Using parallel content analysis, this study compares what African diaspora journalists write about African conflicts with what they say about them. The analysis reveals that they show a preference for a factual style and a governing frame, and less preference for a judgmental style, which aligns with what they say, and a slight preference for background context which marginally aligns with what they say. However, low newsroom budgets and advertising revenue could undermine their attempts to de-Westernise the portrayal of African conflicts.

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Abstract:The dominant perspective on the representation of Africa in the western media claims that western media coverage is bias and crisis orientated and the liberal perspective claims that the coverage of Africa is not as negative as is often assumed. However, there is a paucity of literature on the representation of Africa online. This research enquiry is relevant because literature claims that the Internet has the potential to resolve the journalistic predicament of representing other culture through political participation and deliberation. But this requires a re-orientation of the sourcing practice of news organization to embrace sensitivity to and knowledge of African cultures. Moreover, the journalistic predicament can be resolved or not depending on the news gathering approach adopted by the news organization. Literature has identified two approaches, that is, 'gatekeeping' used mainly by dominant traditional media and 'gatewatching' used by alternative media in their quest to counter mainstream ideology.This study examines the impacts of the 'gatewatching' approach adopted by Africa Have Your Say (AHYS) website on its representation and frames of reference of Africa. It uses on-site observation, in-depth interviews and textual analysis to gather data. The study found that although the sourcing practice at the AHYS is elaborate and complex, the 'gatewatching' approach makes its susceptible to second level agenda setting. Hence, its frame repeats the attributes and tone used by the mainstream traditional media. However, a minority of users did not use repeat this frame in their comments.

The diversification of African broadcast media into online services provides a vehicle for African diasporas to use not only for interactive communication but also for retrieving, sharing, displaying, and storing audiovisual information about their cultural practices and news about political and socioeconomic issues within their home and host countries. This study uses content analysis and audience survey to examine the content features of some African broadcast Web sites and their appeal to the African diasporas, on one hand, and to explore the awareness, motivation, and the content preference of the African diasporas on the other. It found little evidence of content differentiation between the Web sites and low audience awareness of their services but reveals a cluster of audience-preferred content features.