Agriculture is a complex logistics system with some features and limitations. The logistics system usually operates in conditions of pronounced uncertainty, characteristic random processes, so the aim of the article is to study and develop recommendations for improving the adaptability of transport logistics management in agricultural enterprises. In the article, the authors considered the specifics of logistics processes occurring in agriculture. The importance of cooperation in the development of logistics of the agro-industrial complex formed based on intersectoral cooperation of public transport enterprises, institutions, service, and infrastructure organizations, which have separate transport units, united by technological and economic ties, and use a variety of resources of the region for the formation and implementation of transport services. The financial content of cluster development as a tool of competitiveness and innovative activity of agricultural enterprises is reflected, which allows realizing the available potential to increase sales.

An indicator of the maturity of market relations of the country's economy is the level and quality of satisfaction of consumer needs, the importance of whose impact on producers of products or services tends to increase. The course of decentralization of power set by the Government of Ukraine adjusted the content of the established goals of the public administration system, thus ensuring the creation of preconditions for the introduction of a modern conceptual approach, which is traditionally called marketing in the commercial sphere. This circumstance highlights the need to adapt widely used marketing techniques to the provision of public services, in particular those produced by local communities. The article evaluates the possibilities of applying the elements of the marketing complex in the activities of the united territorial communities, in particular the specific features of the implementation of pricing, product, communication and distribution policies. The expediency of spreading the elements of marketing management in the practice of socio-economic activities of territorial communities in order to intensify it and ensure the competitiveness of the communities themselves is substantiated.

The article substantiates the expediency of using marketing tools to increase the investment attractiveness of the united territorial communities. Positive tendencies of creation and unification of territorial communities in Ukraine have been identified. This is primarily due to raising public awareness of the decentralization process, awareness of the positive results of the merger, including an increase in financial revenues from the state budget. Changes in the structure of state financing of local and regional development are studied. It is established that since 2017 the most important financial source for ensuring the development of territorial communities was the State Fund for Regional Development. Since 2016, a gradual increase in financial support by the state for infrastructure development, and in 2017 in the structure of state financial support there are funds for the construction of sports facilities and their share is growing steadily in 2018–2019. The specifics of the content of “state marketing” and “public marketing”. It is established that technological marketing in public administration does not differ significantly in essence from state marketing, but today it is more appropriate to use the term «marketing in public administration», which fully covers all subjects and objects of public administration, including territorial communities. The specific features of the marketing concept implementation in the activity of the united territorial communities have been identified. The components of the marketing complex of the united territorial communities are determined, in particular the goods, price, promotion, place, people, process, environment, i.e. the marketing of the united territorial community is carried out according to the principle “7p”, which is characteristic of marketing of all service organizations. The mechanism and key marketing tools for influencing the capacity of the united territorial communities have been identified. The essence of the concept of “investment attractiveness of the territorial community” is formed. The main tasks to be solved by the united territorial community in order to increase its own investment attractiveness have been identified.

The article considers the specifics of marketing in public administration. It is stated that recently there have been changes in social processes, which have left their mark on the change of approaches in public administration. The first results of the initiated reforms allow to assert about change of ideology of relations between the state and the person in favor of priority of interests of the last and formation of the marketing state. The key approaches to understanding the essence of the concept of «marketing in public administration» are identified. It is established that the main condition for the formation of marketing-oriented public services is to ensure their attractiveness to potential recipients. The study of the essence of marketing in public administration allowed to single out such its tasks as the satisfaction not only of consumers but also of producers of public services; ensuring the possibility of forming competitive advantages of legal entities; satisfaction of public interests; formation of the image of the public organization, market segmentation in order to more clearly adapt public services to the needs of the target market; determination of directions of activity of non-profit organizations. It is established that the objects, the needs of which can be directed to the efforts of public marketing, include consumers-individuals, consumers-legal entities, public authorities, society. The types and methods of marketing in the public sphere are diverse, identical to the objects and tools of influence. The main attention is paid to non-commercial channels of information dissemination, the main task is to solve the social needs of people. Possibilities of formation of marketing in public management according to the basic marketing concepts 4Р, 7Р, 4С are considered. The components of the evaluation of the quality of administrative service have been identified. The place of digital technologies in terms of marketing in public administration is determined. The importance of internal and partner marketing in public administration is established. Innovative methods of CGAS work as a practical platform for the use of marketing in public administration are considered.