Modern realities and requirements for sustainable development of territories need ensuring diversity and a certain identification of each city. The relevance of this process is enhanced in terms of implementing the concept of integrated urban development, so the purpose of the article is defined as a spare impact on the formation of the personal brand of the city in the process of successful implementation of integrated development planning. The development and implementation of the concept of integrated development in the cities of Ukraine significantly contributes to the formation of city branding, puts the task of developing and implementing the city brand in the foreground, and provides an opportunity to borrow successful branding experience of European cities. The result of such work is the formulation of a common vision of what the city wants to be, what and how it should achieve, the definition of strategic, operational goals and objectives, among which you can clearly trace the main directions of the city's branding. The foundations of the city's branding are laid in the most important areas of its development, as well as in the visions of the city, which create an opportunity to develop and apply your own brand.

The significance and specificity of the use of stock instruments in the aspect of formation of economic security of economic entities are considered. The interdependence of macroeconomic state regulation of the business environment as the main prerequisite for eliminating economic threats through the formation of effective competition and economic freedoms is determined. Emphasis is placed on the characteristics of investment security, as the initial component of the principles of business security in general, and an indicator of the importance of strategic management intentions. The importance of financial instruments and the state of the stock market in terms of ensuring the stability of business processes in the relevant economic environment, as well as current problems of stock market efficiency, in particular the investment potential of issuers, imperfections of existing stock mechanisms, shortcomings of related areas. The potential of involving separate stock instruments in the formation of economic security of economic entities - institutions of joint capacity investment is substantiated. The key characteristics of mutual investment institutions, specific features of their functioning and features of ensuring the protection of management with their involvement are given. The main strategic directions of economic security formation of business entities are presented, such as prevention of raider attacks, protection against undue pressure from fiscal authorities, management of real estate rent and cash. The effectiveness of the organizational, economic and legal mechanism of functioning of mutual investment institutions in counteracting a number of threats and dangers of the subjective nature of the current business environment is determined. The dynamics of development of mutual investment institutions in Ukraine is studied, the conclusion on expediency and prospects of application of this fund instrument both for development of activity of subjects of managing, and for protection of economic interests and prevention of a number of potential threats is made.

There are considered the methodological aspects of forming, reviewing and adjusting the components of the index basket of Ukrainian stock indices in the article, in particular as to the adequacy of reflecting the real state of the market environment in ticker, free-float and weight components. The modern role of the stock index in the economic environment in terms of functional qualities is analyzed. The dependence of stock indices on the limitation of analytical and applied usage, historical retrospective of formation, stochastic features of the index basket are investigated. The article suggests with the improvement of index basket formation by implementation of methodology of adaptive investment systems.

The exchange as an element of the wholesale trade infrastructure of the agrarian market was considered: essence, functions, characteristics. The role of the Ukrainian agricultural sector in the world market is described, the factors influencing price fluctuations for agricultural products, in particular grain, are determined. In connection with the factors affecting prices, the negative impact of insufficient development of the modern exchange infrastructure of Ukraine was also considered, such as: low level of actual activity of Ukrainian commodity exchanges, lack of economic prerequisites despite the dynamics of their number, failure of exchanges to fulfill their direct functions regarding the formation of an effective agricultural products market. Deficiencies in the statistical analysis of the commodity exchange market of Ukraine were also noted, and the need to create an appropriate system for monitoring commodity exchange activity indicators was emphasized. The perspective of the positive impact of infrastructural improvements on the activation of price risk hedging in the process of exchange trading, through the significant spread of derivative exchange contracts – derivatives of various types, is considered. The characteristics of derivatives as derivative financial instruments are presented, their key characteristics are given, which allow the parties to these contracts to protect their market positions and ensure the prospect of receiving planned financial benefits in the future. The features of the futures contract, as the most promising type of derivatives and the optimal risk hedging tool for Ukrainian participants in the agricultural market, have been studied. In particular, attention is focused on the types and specifics of the manifestation of price risks, as well as the mechanisms of protection against them or minimizing the impact of such risks. The modern problems of the underdevelopment of this exchange contract in Ukraine, the reasons for their occurrence and ways to overcome them are considered. According to the results of the presentation of the main material of the study, relevant conclusions and proposals are made, promising directions for further research in this field are given.

У статті розглянуто теоретико-методичні засади щодо формування структур проєктного управління в межах існуючої організаційної структури управління на основі стандартів управління якістю. Вихідними постулатами формування визначено методичні основи світової практики якісного управління проєктами (PMP, TQM) та стандартів якості (ISO 9000, ISO 14000, ISO 22000). Наведено ключові характеристики даних стандартів та їх взаємозв’язок з ефективністю бізнес-процесів. Визначено важелі та інструменти впливу стандартів управління на підвищення ефективності господарської діяльності підприємства, його проєктної діяльності зокрема. Запропоновано формування проєктної команди для ПрАТ «Фірма «Полтавпиво» шляхом залучення основних виконавців з існуючої організаційної структури управління відповідно до вимог забезпечення управління якістю. У складі заходів також запропоновано створення центрів відповідальності, що у підсумку дасть змогу підприємству забезпечити істотно вищу якість проєктного управління.