The article is devoted to the study of green enterprise logistics management and the circular economy incentives used for the implementation of green environmental projects in the countries of the European Union and Ukraine. The article develops methodological approaches and practical recommendations to improve the management system of the enterprise that collects garbage and makes preparations for garbage cardboard and paper recycling. Such system is based on the principles of “green logistics”, taking into account the competitive environment on Ukrainian market. The objectives of the study are the following: elaboration of methodological approaches to the formation of prospects for the development of an enterprise operating in a highly competitive environment; implementation of the strategy of searching and entering new markets for the purchase of raw materials that requires the improvement of the enterprise management system in the context of “green logistics”. A qualitative assessment of the effectiveness of the implementation of the principles of "green logistics" at the enterprise taking into account the economic, social and environmental effects has been carried out in this research. The system for the enterprise management based on the principles of “green logistics” has been proposed. It is recommended to be used at any enterprise that practices the appropriate type of activities (collecting, pressing and preparing cardboard and paper, as well as high-pressure plastic for processing). This approach of the sustainable development of the municipal solid waste treatment industry can be transferred to the country’s entire economy.

In this study, silver-or copper-doped TiO 2 -Ce-, TiO 2 -La-, and commercial TiO 2 (P25)-supported catalysts were prepared. The catalysts and supports were characterised by powder X-ray diffraction, scanning electron microscopy, Fourier transform infrared spectroscopy, and nitrogen adsorption studies. UV-light-assisted heterogeneous Fenton-like oxidation of two different-structure dyes (anionic azo dye Orange II, CI Acid Orange 7 and cationic triphenylmethane dye Crystal Violet, CI Basic Violet 3) was investigated over the catalysts. Higher catalytic activity was observed in the oxidation of Orange II than in the oxidation of Crystal Violet. For both dyes, the TiO 2 -Ce and TiO 2 -La-supported catalysts, which were in the form of anatase only, gave higher photocatalytic activity than the P25-supported catalysts, which were in the form of anatase and rutile. Complete colour removal was observed during oxidation of Orange II over Cu/TiO 2 -Ce and Cu/TiO 2 -La catalysts, whereas the highest degree of decolorisation, 89.3%, was achieved by oxidation of Crystal Violet over Ag/TiO 2 -Ce. The pH of the solution affected the surface state of the TiO 2 , thus affecting the photocatalytic degradation of the dyes. The surface area of the catalysts is also a key parameter that influences their photocatalytic activity. It was observed that catalysts having higher surface areas brought about greater dye degradation. Coloration Technology Society of Dyers and Colourists

The article is devoted to the psychological factors in the formation of the manager’s positive image. The authors consider the image of a manager as a component of the corporate image of the organization and one of the factors of the organization’s effective positioning in a competitive environment. The article examines the content and factors of the formation of a positive image of the head of the organization as a modern direction of improving the efficiency of management personnel based on the optimization of professional communication and relationships with people. The emphasis is laid by the authors of the article on the peculiarities of the role of the organization manager as a central figure in a personnel management. It is the benefit of the study that, considering features of the image as a socio- psychological category, the mechanism of its formation is determined on the basis of analysis of the main factors and stages of its formation. It is also proved that all kinds of the image are in one way or another interconnected, so they should be taken into account. The authors believe that the knowledge of these types of the image allows a manager to respond adequately to different situations that arise in the management of the enterprise. Moreover, the emphasis is also onto creating a positive image of a manager, which determines the success of the subordinate. It was in this regard that the quality of a manager was considered. And on this basis, a number of practical recommendations were given by authors of the article to prevent the emergence of problems in shaping the image of a manager and strengthening its position in the management of the company’s team. It is proved that the positive image of an organization’s manager has a significant influence on the formation of both the internal and external image of the organization and can become one of the competitive advantages. The authors concludes that a positive image leads to emotional reactions of trust and, often, sympathies, which contributes to the formation of common interests within the business entity; and in addition, in all other situational conditions, a positive image creates more guarantees for the implementation of cooperation and motivates others to highly effective and productive work. The perspectives of the research are defined by the authors as: to reveal the content of the image as a managerial phenomenon, to consider the image of the head as an important factor in optimizing the personnel management system, to identify subjective and objective image-forming factors.

Purpose. The purpose of the article is to analysis of trends and formation of recommendations for the introduction of smart city technologies in the development strategy of the urban community. Methodology of research. The research methodology contains the following general scientific methods, namely: bibliographic – for the analysis and systematization of scientific works on the development of "smart" cities, modelling of their technological and information structures; historical and practical – to study the practical experience of introducing intellectual elements in the urban space; comparative – to determine the priorities of the components of the "smart city" model; abstract and logical – in forming conclusions and formulating recommendations. Findings. It is determined that the European model of smart city development provides for the introduction of such components as smart - economy, mobility, ecological approach to environmental protection; digital technologies; development of information, digital and general culture of residents; smart lifestyle; e-government. The world tendencies and Ukrainian practices of introduction of smart elements for digitalization of management of infrastructure of the city are analysed. It is determined that the technological solutions of a smart city are developed on the basis of Internet of Things technologies, active use of feedback principles, formation of data transmission infrastructure, data collection, processing and analysis systems. It is revealed that the introduction of smart technologies is carried out in fragments both in Ukraine and in the world. It is analysed that the development strategies of Ukrainian cities do not contain separate sections on the introduction of smart technologies. Ukrainian cities lag far behind in the pace of innovation and do not have separate strategies for the development of a smart city. It is proved that all stakeholders should have information on the formation of the city's development strategy and, in particular, its smart technologies, understands their level of responsibility and participation in decision-making mechanisms and implementation of the introduced technologies. Originality. The model of a smart city has been improved, taking into account trends in the development of smart cities and identifying priority areas for the development of smart technologies in the management of infrastructure and urban information environment. The information environment involves the use of a multi-loop information system to support the life of the city in various areas. Such a system contains the necessary functionality, as well as special emotional and motivating contours to increase the activity of citizens, ensure transparency of decision-making by city leaders and more. Practical value. The formed recommendations can be used by project groups of city councils for improvement of strategies of development of cities and development of scenarios of introduction of elements of system of the smart city. Key words: smart city, digital ecosystem, digital information environment, digital city development strategy, digital interaction services.

The article deals with the definition of theoretical and methodological aspects of the development and implementation of an export strategy for SMEs when entering the world market in a war. It was determined that despite the significant losses of beekeeping producers as a result of the war, the trend of steady demand for Ukrainian honey still persists in the world, as evidenced by the introduction of trade preferences by partner countries. It has been determined that the formation of an export strategy and the development of an export plan are the most important tasks of strategic planning for the launch of SME products on the world honey market. After all, strategic planning allows you to determine competitive advantages, evaluate the most promising export markets, and also gain new opportunities for development. The article defines the role of Ukrainian exporters in the world honey market. It has been determined that in recent years Ukraine has occupied a leading position among honey exporters in the world, successfully competing with such countries as China, India, Argentina and Vietnam. And also, an analysis of the key problems and prospects for the development of the export potential of Ukrainian producers of beekeeping products as a prerequisite for the formation of an export strategy was carried out. It has been determined that the main threats to the further development of the export potential of honey producers are a decrease in production volumes, a decrease in honey exports, in particular, due to the blocking of transport infrastructure by the Russian Federation, a further decrease in the purchase prices for honey in the domestic market, the death of bees and the loss of production capacity because of hostilities. An algorithm for the formation and implementation of an export strategy for SMEs when entering the world honey market is proposed. The advantages of implementing the Performance Management approach in the process of developing an algorithm for the formation and implementation of an export strategy when SMEs enter the world honey market are substantiated. They are: improving the efficiency of the implementation of the export strategy, strengthening the competitive advantages of the enterprise, improving the personnel management system due to additional motivation.