The present article explores the definition of corporate identity, image, and reputation, defines their conceptualization and the scope of their studies field. The main purpose of this research is to define these concepts in order to implement them in theory research and practice as a management tool for achieving strategic competitive advantage. There is no unified definition of these concepts, and they are being studied from the different angles of management, marketing, public relations, design and psychology. This paper presents a critical analysis of researches of the existing academic output on corporate identity, image, and reputational studies, illustrates their definitions of concepts and existing classifications and vision of their interrelations from the multidisciplinary approach. Defining corporate identity as a set of attributes that distinguish a company, we argue that image characterizes the set of associations created from a perception of these attributes by stakeholders, and reputation is a judgment about the company, based on perceptions' accumulation and formed over time. In the present paper, we consider corporate identity, image and reputation as elements of corporate intangible assets that not only affect the perception of the company, but also has an improvement of economic performance, competitiveness and market position as consequence. We argue that the study of the nature of reciprocal interrelations between them plays an important role in diagnosing and correcting strategy in managing corporate philosophy, communications, culture, and behaviour. Considering the peculiarities of defining the boundaries of the studied fields, in order to facilitate their perception, a schematic visualization of the model of studies interrelations was presented, which can be useful for both theoretical and practical implementation.

This article is devoted to topical issues of gender equality in the energy sector. It is a retrospective analysis of the problem of gender equality over the past 50 years in various countries and sectors of the economy. The situation with the improvement of the gender balance in general is changing, but unevenly, which increases the relevance of attention to the gender factor in policy development, particularly in the energy sector. It has been established that in the energy sector, there remain so-called "glass walls" and "glass ceilings" for the development of women's professional careers, which leads to horizontal and vertical segregation. The main barriers to gender balance in the energy sector are highlighted. The institutional conditions for ensuring gender equality in the energy sector have allowed for a more comprehensive view of the problem of gender occupational segregation. A number of institutional problems of gender equality in the energy sector are highlighted and characterized. These include: inconsistency of formal norms of gender equality and existing economic practices; lack of gender mainstreaming in energy policy making due to insufficient attention to social relations; the creation of additional tensions in industrial relations to ensure gender equality; 20 unemployment of able-bodied women due to segregation in the labor market in the energy sector., Using a number of practical proposals for ensuring gender equality at the industrial and company levels, the authors propose a conceptual model of institutional support for gender equality in the energy sector. The implementation of these proposals would help eliminate gender imbalances in the energy sector and promote the development of energy companies on a sustainable basis.

The main aspects of using digital marketing tools in balancing interests in the field of tourism are considered in this article. The analysis showed that a set of sales channels in the Internet environment and a set of tools are formed, depending on the marketing strategy of the tourist enterprise. Considered are the basic tactics and tools related to the concept of digital marketing. These are: the company's website, digital marketing channels - online channels for promoting and attracting customers: SEO, online advertising, email marketing, sales funnel, content marketing, teaser advertising, SMM, etc.. It is proposed to apply the theory of portfolio investment to optimize investment in digital marketing tools to achieve a specific goal. The article uses a method of building a mathematical model that will optimally distribute financial investments in digital marketing. At the same time, balancing interests in the field of tourism on the basis of digital marketing tools is proposed on the basis of KPI indicators according to the selected goals.