The article considers the development novation trends of e-commerce and social media marketing, it analyzes the use of marketing tools, examines the implementation of novation trends in Internet marketing to promote the enterprise in social networks. Systematization of literature sources on the research topic showed that the use of Internet marketing tools to promote their products and services is very effective. These Internet marketing tools are considered: SEO-optimization; e-mailing; advertising on social networks; contextual advertising; video marketing; intuitive marketing; marketing 3.0; analytical marketing. The main trends that dominate in the field of Internet marketing and social media marketing are identified and analyzed. They are: dynamic activation of mobile marketing, active use of web analysis, advertising in video format, influence marketing, email marketing, content marketing, Instagram promotion, Facebook, chatbots and messengers, personalization of business pages.

Національний науковий центр «Інститут експериментальної і клінічної ветеринарної медицини», м. Харків ПОШИРЕННЯ ЗБУДНИКІВ КЛОСТРИДІОЗУ ПТИЦІ В УКРАЇНІ ЗА 2013 -2017 рр. У статті представлений аналіз епізоотичної ситуації серед сільськогосподарської птиці в України за 2013 -2017 роки щодо клостридіозу. За період дослідження випадки інфекції були зафіксовані в дев'ятьох областях України. Загальна поширеність бактерій роду Clostridium за даний період становить 14,7 -40 %. Встановлено, що за 2017 рік з усіх позитивних проб на клостридіоз, найбільший відсоток виявлено у сільськогосподарської птиці -73%, на корм припадає 11%, інкубаційний матеріал -10%, а на підстилку для утримання молодняка -6%. Дані щодо динаміки зростання кількості випадків захворювання серед птиці свідчать про загострення епізоотичної ситуації щодо клостридіозу птиці. Ключові слова: клостридіоз птиці, Clostridium spp., сільськогосподарська птиця, епізоотична ситуація. ВЕТЕРИНАРНА БІОТЕХНОЛОГІЯ 32(1), 2018 429 Goal of the work. Conduct an analysis of the epizootic situation on the spread of poultry clostridia infection in poultry farms of various forms in Ukraine during 2013 -2017.Materials and methods. The research was conducted on the basis of the NSC "IECVM" in the period from 2013 to 2017. The materials for research were mixed fodder and its components, and biological material from birds.Results of research and discussion. Studies have been conducted over the past five years (2013 -2017). Pathogens were isolated from pathological material and feeds sent from poultry farms of different types of property. The total prevalence of bacteria genus Clostridium spp. for 2013 -2017 is 14.7 -40%. In 2017, from all positive samples for clostridios, the largest percentage is poultry -73%, fodder accounts for 11%, incubation materials -10%, and litter -6%.Conclusions and prospects for further research. The total prevalence of bacteria genus Clostridium spp. for 2013 -2017 is 14.7 -40%. The dynamics of the incidence of the disease in birds during the last five years indicates an intensive development of the epizootic process of the bird's clostridiosis. Prospects for further research: improvement of methods for diagnosis of poultry clostridiosis.

The current state of agricultural integrated associations in Ukraine is considered. Their significant distribution is analyzed, the variety of forms of integration in the developed countries of the European Union and the USA is investigated, their crucial importance in ensuring food security of the country and significant contribution to international trade is proved. The experience of forming vertically integrated structures in agro-industrial complex is considered. It is proved that the creation of vertically integrated structures in the agro-industrial complex solves the problem of food security of the coun-try, increases food exports, reduces disparities between industries, optimizes price chains from agricultural producers to the final consumer. Attention is drawn to the relevance of the study of the cooperation current state in rural areas in terms of promoting its revival, including: legal requirements for the formation of a diversified agricultural economy as a basis for rural man-agement, farms development, agricultural cooperatives and other relatively new organizational forms of agricultural entre-preneurship. Since currently the state does not have enough funds to establish a wholesale market, it is advisable to create alternative, small organizational forms of wholesale sales in rural areas. This may be cooperation in the field of procurement and marketing of agricultural products. Such cooperatives are designed to perform certain marketing functions. Peculiarities of domestic and foreign integrated formations development, motivation of direct participants to joint production-economic and marketing actions, coordination and carrying out of joint economic, scientific-technical policy, formation of regional economic complexes are generalized. The advantages and disadvantages of cooperation among other organizational and legal forms, as well as the advantages and disadvantages provided by agricultural holdings to agricultural producers are considered. The generalization of the conducted researches gave the chance to investigate motivation of the basic partici-pants, ways of realization of integration processes in market conditions. Key words: integration, integrated formations, integration processes, investments, innovations, investment climate, cooperation, agriculture, market infrastructure, diversification, associations, argoholding.