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The research relevance is predefined by the need to find ways to increase the profitability of agricultural production in the difficult economic conditions of Ukraine. The research aims to analyse the profitability of agricultural production, influencing factors and determination of directions for its improvement. The methodological approach is based on the analysis of statistical data on changes in production profitability; method of average values – to obtain the average value of indicators; comparison method – to compare data on profitability and productivity between types of products; graphic method – to display the results; method of generalization – for summarizing information about agricultural production. The main results that were obtained within the scope of this study should cover the analysis of the profitability of agricultural production by its types and crop yield and regions of the country in the conditions of the impact of negative factors on the agricultural sector during the period of martial law (in particular, the reduction of land suitable for agriculture, blocking many ways to sell products, complicating the supply of mineral fertilizers and other goods necessary for the functioning of the agrarian sector) and highlight directions for increasing profitability, namely increasing the yield of certain types of crops; reduction of feed costs for feeding animals by growing feed and electricity production efficiency through the use of renewable energy sources (sun, wind, biomass energy); development of pig meat production by increasing their population and quality of nutrition; creation of added value from products obtained by the producer on his own land, which will contribute to increased profitability and successful development of agriculture. Analysis of the supply and demand balance of grain and leguminous crops showed that their production exceeds the need for consumption of all types of grain. The results and conclusions have practical significance for agricultural producers in business management, as well as for the government in developing areas of support for the agricultural sector

Today, a majority of agricultural farms are equipped with a new type of farm machinery, tractors, which require high-quality knowledge, skills and abilities from engineers. Therefore, the ability to describe the objects, mechanisms and working schemes is a priority for future agricultural engineers. Before COVID-19 and the war in Ukraine, most ESP classes were held in specially equipped laboratories, where students could study agricultural machinery and equipment on layouts. Ukrainian educators search for alternative teaching tools to enable effective distance learning of future agricultural engineers. Three-dimensional environments can be very useful to examine agricultural machinery parts. The purpose of this experiment was to test the effectiveness of 3-D engineering animation in improving profession-based vocabulary acquisition. A two-group post-test comparative pedagogical experiment was conducted with the second-year agricultural engineering students (n = 30) during the spring semester of the academic year 2022. A series of online 3-D engineering animations was adapted with the students of the experimental group to reinforce the course content and develop vocabulary skills in participants. The achievement profession-based vocabulary test with experimental and control groups was carried out. The number of participants in each group is equal (n1 = 15, n2 = 15), so the boundary value of Хb at a 5%- level of significance for N = 30 is 4.88. The statistical interpretation of the test results based on the Van der Waerden criterion shows that Xf > Hb, respectively, 8.85 > 4.88. The differences in the results obtained are statistically significant (X = 8.85 at P < 0.05), which allows us to assert the effectiveness of training engaged in the experimental group.

Стаття присвячена актуальним питанням щодо формування маркетингової стратегії управління конкурентністю підприємств в галузі вирощування круп’яних культур. У статті визначено методичні підходи до формування конкурентної стратегії; здійснено групування загальнокорпоративних цілей підприємств по вирощуванню круп’яних культур; досліджено з визначенням переваг сутність конкурентоспроможності підприємства по вирощуванню круп’яних культур; обґрунтовано розроблену маркетингову стратегію підприємств по вирощуванню круп’яних культур; визначено необхідність розробки стадій формування конкурентної стратегії підприємств по вирощуванню круп’яних культур; окреслено основні стратегічними напрямами забезпечення конкурентоспроможності підприємств по вирощуванню круп’яних культур; встановлено, що за допомогою маркетингової стратегії можна сформувати універсальну пропозицію для всіх споживачів ринку.

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