Changes in the higher plant populations of the Argentine Islands over the last four to five decades have been central to developing an understanding of the likely biological responses to the globally exceptional rates of regional climate change, in particular warming, experienced along the western Antarctic Peninsula over the same period. In this study, we reassessed local populations and distribution of the two indigenous flowering plants on two islands in this archipelago, the grass Deschampsia antarctica and the pearlwort Colobanthus quitensis, in order to compare with previous partial and detailed surveys carried out by the British Antarctic Survey between 1963 and 1990. Our major finding was that the strong trend of recent increase in population size documented in 1990 has not continued, with current population sizes of both higher plants now being slightly lower than but still comparable with those recorded in the last survey in 1990. We discuss reasons underlying this, including possible limits imposed by the suitability of available habitat, and a recent plateauing of the local climate warming trend in comparison with that seen before the 1990 survey, with no significant short-term warming apparent in annual or seasonal meteorological data since 1990.
The aim of the article is to highlight pragmatic role of evaluative vocabulary in British travel articles. For this purpose, such notions as tourist discourse, evaluative language, pragmatic meaning are defined, main features of tourist discourse are described, pragmatic meaning of evaluative language in travel articles is identified. The research was conducted based on travel articles from the Official Tourism Website of Great Britain www.visitbritain.com. To carry out the research the following methods were used: descriptive, deductive methods as well as elements of functional, discourse, and pragmatic analysis. Tourist discourse combines elements of several discourses, i.e. advertising, popular science and some specific ones. An essential feature of travel articles is the use of positive strategy, aimed at formation of positive attitude of potential tourists towards the tourist object. Such evaluative language means as evaluative attributive word combinations, evaluative adjectives, superlative adjectives, evaluative adverbs, connotatively marked nouns and verbs are used in British tourist articles to fulfill the pragmatic purpose, i.e. to positively impact the potential tourist.
The article offers the analysis of job advertisements as part of employer branding from a Critical Discourse Analysis perspective. It gives the insight into how the companies attract prospective employees by creating a positive image of the company, which appeals to the target audience. The authors study online job advertisements with the intention of specifying which linguistic and visual means help create the brand of the company at the stage of recruitment. As part of CDA method, a wide range of social, economic and psychological contexts are taken into account when carrying out the analysis. The coding process of the analysis is performed at the descriptive and interpretative levels. The authors explore the structure of a typical online job post highlighting the unique characteristics of each element. The article focuses on the strategies and tactics employers use in Employer Description section in order to target the best candidates who share the same values, win acclaim for the company, and form its distinct image. Particular emphasis is placed on the outlining the primary components of successful employer branding and their linguistic expression. Extra consideration is given to the impact of prevailing social values on the choice of strategies implemented in the job advertisements. The authors consider the specifics of COVID-19 pandemic context and its reflection on recruitment.
Чорноморський ботанічний журнал -том 2, №1 (2006) Поліморфізм к ореневої системи Medicago L. підроду Falcago (Rchb.) Grossh. The ramified tap root system is predominated in plants of the taxon. Such characters of lateral roots as their number, thickness and presence of small nairs defermine volume of root system and can be used as an index of its power.Key words: Medicago L., form, power and volume of root system Ключові слова: Medicagol L., форма, потужність і об'єм кореневої системи
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