Stress-strain state and compressed flexible steel-reinforced concrete elements resistance capacity are investigated in the work. The experiment program is complied and steel reinforced concrete elements calculations methods are analyzed. Experimental sample design drawings are shown. Raw materials physical and mechanical properties are determined. Steel reinforced-concrete elements experimental and research studies have been carried out. Coboundary dependences N-M for steel reinforced concrete elements construction method is proposed. Resistance capacity diagrams for steel reinforced concrete elements are constructed depending on the element height and the applied eccentricity.

With smart voice-interaction technology (SVIT) augmenting consumers’ lives, its commercial application, e.g., in voice commerce, increases. Here, SVIT can offer consumers convenience during the shopping process by giving personalized product recommendations. Focusing primarily on the technicalities, marketing research on voice commerce has overlooked consumers’ perceptions of such personalized recommendations. We test to what extent personalized recommendations impact perceived recommendation capabilities of a SVIT when consumers’ end goals are taken into account. The results of our multifactorial online experiment suggest that high personalization positively impacts consumers’ attitude towards SVIT and increases purchase intention particularly when they pursue an optimizing (vs. satisficing) end goal. Our findings suggest that highly personalized recommendations are good predictors for purchase intentions in both optimizing and satisficing conditions, whereas low personalization predicts purchase in satisficing conditions only. These results add to researchers’ understanding of consumers’ smartness perceptions and help marketers leveraging smart service value creation in practice.

The experimental studies results of reinforced concrete elements with sheet reinforcement load bearing capacity are presented. The drawing of experimental designs is shown. The bearing capacity dependence graphs of the tested steel-reinforced concrete samples with sheet reinforcement on the height of the element and dependence graphs of tested steel-reinforced concrete samples with sheet reinforcement carrying capacity on the applied eccentricity are constructed. The photo shows the destruction character of experimental steel-concrete samples with sheet reinforcement depending on their height. The general schedule of bearing capacity dependence on the height of the element and the eccentricity of the applied load is constructed.

In the article presents an engineering method for calculating compressed flexible reinforced concrete elements with sheet reinforcement over a steel cross section. The results of the calculation are compared with the experimental data. Calculation ofload-bearing capacity of reinforced concrete flexible elements with sheet reinforcement is based on the method of boundarystates. The work of specimens under load and the nature of the load-bearing capacity depending on the height and eccentricity of the effort were investigated. The proposed method of calculating compressed elements with sheet reinforcement on asteel-cross-section allows to take into account their flexibility in both axial and out-of-center application of load.