Summary The article deals with the phonetic and orthographic adaptation of Latin terms in English clinical terminology in the context of Latin terminological competence formation of foreign medical students with English as the language of instruction. About 8,000 of the most common clinical terms selected from various lexicographic English sources have been studied on the basis of etymological and comparative approaches to demonstrate the grade of inconsistency in the reflection of Latin terms in modern English medical terminology. The quantitative analysis allowed us to determine and classify the main tendencies in the process of phonetic and orthographic development of Latin terms: (1) imitation of classical Latin spelling; (2) ‘simplification’ of classical Latin spelling; (3) syncretism of the first and second tendencies (parallel use of classical Latin and ‘simplified’ variants as synonyms). The analysis has also identified in some cases the phenomenon of ‘hypercorrectness’. The lack of a unified norm is reflected in all the analyzed reference sources, complicating the lexicographic description of medical terms as well as the process of teaching / learning the medical terminology. The proposed solution is to develop and implement some unified criteria for phonetic and orthographic adaptation of Latin terms in English. The possible ways to solve the problem are either to adhere to the etymological principle, returning ad fontes of medical terminology, and to use only non-monophthongized and non-simplified forms or to use monophthongized and phonetically and graphically simplified forms following the norms of modern English. Consistent adherence to one system of rules for the development of Latin terms is a needed requirement for the proper formation of terminological competence in medical students and correct use of terminology in their further professional activity.

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The article is devoted to the study of peculiarities of persuasiveness expression in the Demosthenes’ speeches on the material of the first and second Philippics. The analysis of the text of these speeches made it possible to distinguish a number of linguistic and rhetorical means used by the author to increase the level of persuasiveness of the speeches. In particular, emphasis is placed on the Demosthenes’ usage of numerous particles and conjunctions (with different meanings: conditionality, amplification, negation and opposition), syntactic constructions (Genetivus absolutus, Accusativus / Nominativus cum infinitivo), emphatic usage of the personal pronoun in the first person. The rhetorical techniques by which the speaker convinces the audience are identified and commented upon: alternation of direct and impersonal appeals to the audience; paradox, hyperbole, metaphor, erothema, antithesis, rhetorical question, as well as syntactic and semantic pleonasm. Demosthenes combines different principles according to Aristotelian categories of logos (logical reasoning and sequences, calculations of costs), ethos (oaths to Zeus, gods; usage of one’s authority for persuasion; emphasis on service to the common good as the main principle) and pathos (pathetic, sometimes even angry appeals; appeal to strong emotions of listeners).

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The article focuses on the Language Pedagogy research conducted at the Institute of Philology, Taras Shevchenko National University of Kyiv. In particular, it gives an overview of the publications as well as the doctoral theses defended at the above-mentioned university within 2014-2019. The research areas cover from teaching classical languages at university to teaching Germanic languages or Translation at both secondary and tertiary schools. The variety of the topics discussed and research problems solved is a perfect indication of the necessity and urgency of Language Pedagogy in Ukraine.