Assessment of the potential of tourist and recreational clusters and objects of tourist activity remains relevant and still underdeveloped direction in tourism. The article aims to consider the peculiarities of the formation of the regional protentional of tourist and recreational clusters of the member state of the European Union. The methodological paradigm of the formation of potential of tourist and recreational clusters and a technique of its estimation based on systematics of tools and components, which essentially expand a network of the tourist and recreational industry, are substantiated. Methods of hierarchical classification were used. Results and interpretation of the study consists of the components of the competitiveness index for determining the regional level of potential of tourist and recreation clusters in countries in the areas of travel and tourism are presented. Indicators of competitiveness of the regional potential of tourist and recreational clusters are determined. The indicator of the integrated level of efficiency of the formation of regional protentional of tourist and recreational clusters offered. The number of tourists and recreational clusters on the EU member states has been determined. The share of regional potential of tourism and recreation clusters in terms of their total contribution to national income is calculated, as well as the average growth of national income from the projected value of regional potential of tourists and recreation clusters in EU member states.