Abstract. In the recent years, the wine culture, being mostly influenced by economic conditions, undergoing some transformations and moving more into the sphere of relaxation, and entertainment. Parallel with the development of the wine culture, the wine architecture also undergoing changes -they had not only to accommodate to the production but also to represent the firm, and being the part of the new brand. Nowadays, to fit into the landscape, to preserve and express its character as well as the tradition and the mystery of wine production is the basic evaluation criteria for wine architecture.The main focus of the research is to emphasize how to fit the architectural forms into viticultural landscapes. To carry out the study, were selected six examples of comtemporary wine arhitecture, which are located in a specially valuated and protected cultural landscape. The samples are analysed from two aspects: the context (the relevance to the landscape patterns / courtyard scale, connection with the terrain) and basic visual elements (materials, roof shape, form-imitation, view spots). The goal is to emphasize the techniques and strategies for the improvement of wine architecture and landscape, and provide an understanding about the current state of built forms and landscape design in vineyards.

Global trends in the revaluation of wine culture and the importance of viticultural landscapes have led to a new era of wine architecture which celebrates its relationship with the landscape; a new era where the philosophy of considerateness and 'fit into the character of the landscape' or "adaptation to the existing landscape" has top priority. The main focus of our research is to analyse if this new trend-"the quest for integration of architecture into the landscape"-is valid in each case. To perform this study, three recently built examples of remarkable wine architecture were selected; these are owned by prominent entrepreneurs and designed by three world-famous designers and located in the same, valuable and protected viticultural landscape. The research goal is to discover how the professional, highly commended architects faced this challenge. Did they intend to subordinate the wineries within the landscape or did they intend to make a contrast and mark the territory in order to represent their personal artistic style as a brand? Did they treat the surrounding viticultural landscape as inspiration for their architectural concepts or as a background? Are these new wineries a part of the surrounding landscape or are these distinct and separate objects from it?