Abstract-The article deals with the issues of text comprehension as the initial stage for further reader's interpretation. Working within the field of text interpretation the author reveals the correlation between the text comprehension, textual interpretability and the aspect of textual genres as typologies. The interplay of the aforementioned phenomena is the basis for introducing interpretive textual categories such as exactness, clarity and deepness; the latter is examined as a gradual textual category that can be embodied in the form of an operational level-organized model enabling to take into consideration genres of text.

The paper investigates linguistic specific means of NATO's image making in online British leading newspapers. The case study involves news reports and analytical articles that represent explicit and implicit evaluation of the North Atlantic Treaty Organization. The investigation is based on the principles of the media linguistic approach and suggests the structural peculiarities of a media image that can be analyzed as a three-sided unit including positive, negative and neutral structural elements of image introduction into a media text. The NATO's image can be viewed as that of a geopolitical actor, creating its Natoland. Certain media topics are analyzed as creating positive and negative images of the NATO as a military organization. A finite list of positive and negative constituents to the Alliance's image is presented in the paper. It is assumed that the simplistic writer-reader model of interaction shapes certain elements of a media image that can be interpreted by a reader. The author distinguishes in the paper the principle constituents of an international organization in general, and the NATO in particular. Findings of the study demonstrate that the NATO's media image is interpreted by the readers as the conceptual entity of two key images: a peacemaker and a hawk that are restored on lexical and intertextual levels

The article deals with the textual interpretability and deepness as an objective existing category typical of all textual genres and potentially enabling to classify texts according to their genre belongings and specificity. The proposed operational model of textual deepness is viewed as a universal scheme for textual analysis and characterizes textual deepness as gradual in its nature which discloses the ambiguity or unambiguity of text contents. The texts of different genres are characterized from the standpoint of the language peculiarities and possible formal elements assisting to undergo the procedure on interpretation. In accordance with the proposed operational model of textual deepness, texts are classified into mono-interpretable and multi-interpretable ones with a number of interpretive steps to be introduced while decoding and restoring the textual sense. The number of interpretive steps is predetermined by a genre with its distinctive features. The textual deepness is correlated with a number of genre specific features such as writer’s personalization or depersonalization, textual imperativeness and metaphoric richness as well as other prototypical features that organise texts of different genres. The restoration of textual sense is either full or probable. The operational model of deepness is an open system for the further levels to be established.