Tourism is always seen as a viable alternative means of boosting development in developing countries. Similarly, community-based tourism (CBT) is generally associated with development in poor, especially rural, communities. This article first presents CBT as a possible community development tool, exploring its conceptual and historical evolution, and then offers solutions for enhancing the opportunities and capacity of CBT in facilitating rural community development. To that end, a definition of community and notions of development are proposed, and a community development strategy, based on issues of empowerment, self-reliance, and sustainability, is explored. Special attention is given to local context issues in relation to community development. In addition, the origin and evolution of the CBT concept, and the linkages between the concept and alternative development paradigms from the 1970s are explored, including the notions of empowerment and self-reliance. This article makes two contributions. Firstly, it proposes that the current meaning of CBT does not coincide with the original concept of CBT because the contemporary policy milieu has changed. Secondly, it presents different CBT typologies in line with contemporary CBT concept(s) and issues of community development.
This contribution suggests that community-based tourism (CBT) can create commercial and social value to destinations, local businesses as well as to residents. At the same time, it clarifies that CBT offers rich, immersive cultural experiences that can enhance the tourists' experiences when visiting different communities. It posits that sustainable CBT approaches can improve the local economic development (LED) of communities by reducing economic leakages from the tourism industry. It explains that there is scope for destination managers and tourism businesses to engage in sustainable tourism practices and to utilize local resources, in a strategic manner, in order to maximize linkages in their economy. In conclusion, this paper puts forward a theoretical model that clearly illustrates the business case to implement sustainable CBT strategies. It also implies that these strategies can ultimately result in opportunities for economic growth of tourism businesses and may increase the competitiveness of destinations, whilst safeguarding the environment and addressing their carrying capacities.
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