The study investigates the effects of cultural identity on entrepreneurial performance of small and medium-scale enterprises (SMEs) in Delta State, Niger Delta region of Nigeria. The study drew on the family orientation theory and education incubation theory as foundation for examining this relationship. The study applied a cross-sectional survey approach using 300 SMEs in Delta State who responded to a structured questionnaire. The Spearman's rank correlation coefficient was used in analyzing the hypotheses. The analyses indicate that family structure and communal spirit have a positive and significant relationship with entrepreneurial performance. However, individualism orientation has a weak but positive relationship with profitability and survival. The study concluded that entrepreneurs' cultural identities enhance entrepreneurial performance-especially SMEs in Delta State. It is recommended that SMEs could raise entrepreneurial performance by adopting key antecedents of cultural identity -family structure, communal spirit and individualism orientation -from successful cultural groups.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.