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University’s corporate image and promotional appeal are fundamental to students’ decisions during enrolment into the private ivory towers in Nigeria. The proliferation and high- rate competition among private universities has warranted the adoption of marketing communication strategies that could capture and retain the attention of prospective students and their sponsors. The main objective of the study was to examine the influence of brand image and promotional appeal on students’ enrolment decisions into Nigerian private universities. To accomplish this goal, a survey research design was adopted and 354 undergraduates from two (2) purposively selected private universities were sampled, using simple random sampling. data was collected using a structured questionnaire. Analysis of variance (ANOVA) and Regression, were used for the data analyses. The results show positive significant influence of university’s brand image on students’ enrolment at F= 84.714, df= 353, sig. at 0.000. Similarly, the finding also shows that promotional appeal influences students’ enrolment at F= 291.125, df = 353, sig. at 0.000. This study contributes to the exiting knowledge in the area of brand image, promotional appeal and students’ enrolment. The insights discovered from this study would help to facilitate, develop and focus on building corporate brand image that will encourage students’ enrolment. This will also be useful for universities that wish to improve on the level of students’ subscription into different programmes offered by the institutions.

The goal of this research was to investigate the professional competence of business educators as the determinant of academic performanceof junior secondary school students in Ijebu-North Local Government area of Ogun state, Nigeria. This study investigated the professionalcompetence of business educators as determinants of academic performance of selected junior secondary school students in Ijebu-North LocalGovernment Area of Ogun state, Nigeria. Two hypotheses were formulated and tested. The study was correlational in nature using surveyresearch design. Stratified random sampling technique was used to select twenty respondents from twenty schools, totaling 400 sample of thestudy. A structured questionnaire was used for data collection and it consisted of two (2) sections. Data were analysed using descriptive andinferential statistics. Pearson Correlation and independent t–test were used in analyzing the hypotheses. Findings revealed that there was asignificant relationship between teachers’ professional competence and students’ performance in business studies. Furthermore, there was nosignificant gender difference in the students’ perception of their teachers’ professional competence. Based on the findings, it was recommendedamong others that professional body (Association of Business Educators of Nigeria) should be bold enough to collaborate with employersof business educators to carryout performance audit in order to reduce the prevalence of below-standard teachers in this profession andstrengthening the roles of universities in the preparation of professional business studies teachers.

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