Strong external champions-both traditional and religious leaders but also media-savvy policy advocates-were a key component of a successful scaling experience by building public understanding and support for FP use and holding government leaders accountable for its provision. n Skilled and empowered state program officers, with support from internal government champions at the highest political but also agency leadership levels, spearheaded the introduction and implementation of the interventions and guided the institutionalization of interventions through existing state mechanisms.