The aim this paper is identifying the behaviours and image of managers in terms of business culture and their synthetic description with the consideration of cultural differences pertaining to Central and Eastern European Countries (CEECs). The analysis was used of existing sources (desk research), i.e., Polish and foreign theoretical and empirical output concerning business culture. In the literature on the subject it has not been fully empirically proven that the way in which a manager behaves and the business image he or she projects are translated into the success or failure of the company. It is assumed that business etiquette matters in global business. There are opinions that managerial staff are not fully prepared to carry out tasks in the conditions of international business. It is necessary to redefine educational programmes in the field of management to include also the topic related to good manners and business etiquette. When considering the situation of managers of CEEC companies, their approach towards business culture may vary. These differences and discrepancies are most frequently reflected in the context of interpersonal communication as well as organizing and holding of meetings, negotiations and business events. The perceived decline with regard to the level of culture and the increase of the value of individuality among managers may constitute a basis for consideration for managers in charge of personnel, representatives of training centres as well as researchers dealing with the issue of business culture. The presented information concerning business etiquette and the manager's image may be directly applied in business practice.

The objective of this work is to determine the relationship between human capital and artisanal innovation, nowadays, in Tonalá Jalisco, artisanal pieces are produced in an innovative way, either ceramic or any variant of the mud technique, but what A substantial part of the business is what makes innovative business thinking possible. The Intellectus model, created by Eduardo Bueno in 2011, is used as a reference, distinguishing intellectual capital in three types of capital, but for the purpose of this study only analyzed the relationship of human capital with respect to artisanal innovation, the study was conducted in 2018 to 73 craft economic units, it was obtained through the technique of chi square that if there is a positive dependence on human capital and the innovation.

El objetivo principal de esta investigación es brindar un panorama general referente del concepto del clúster, a través de la revisión de estudios teórico-empíricos y algunos modelos propuestos, así como su importancia como estrategia para el desarrollo regional y su funcionamiento. La metodología utilizada se basa en una revisión analítica de enfoques teóricos relevantes en fuentes secundarias de referencias. Se concluye que los supuestos de una definición conceptual de clúster es que es un grupo de empresas que realizan las mismas actividades o actividades estrechamente relacionadas hacia atrás, hacia adelante y hacia los lados. El clúster como economía de innovación puede ser una estrategia de desarrollo regional natural formada por la oferta y la demanda y creada artificialmente a través de políticas públicas para incentivar el desarrollo de una región.

A cluster is an important way to increase the economic development in a region. The discussion about the most suitable meaning of a cluster is breadth. For this reason, the main aim of this research was to provide a general overview of the concept of the cluster. The methodology is a review of literature of the main theoretical- empirical studies and models and some proposed models as well as its importance as a strategy for regional development and its operation. The main conclusions are that all the theoretical approaches to the concept are relevant and that does not exist a unique approach to define cluster. Keywords: concept analysis, cluster concept, regional development.