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The paper assessed public mobile service delivery towards customer satisfaction in Tanzania telecommunication Industry. The paper focused on the mobile service delivery in the public entity in the Tanzanian environment. It was guided by three assumptions tested on customer satisfaction as the dependent variable. The assumptions consisted of the independent variables including limited network coverage, limited internet services, and limited customer response. The explanatory design was used to facilitate knowledge generation through causal relationship testing. Data for the study were assembled from customers using public mobile services with the data generated from the sample of 137 participants out of 150 as respondents using structured questionnaires. The collected information from the field was filled in SPSS datasheet to generate statistics to present the findings. The pattern of relationship testing between variables was analysed using correlation and multiple regression. Findings revealed that all three independent variables, namely limited network coverage, limited internet services, and limited customer response were found positive with a statistically significant effect on customer satisfaction (p<0.05) as the dependent variable. The implication of the findings is that customer satisfaction in public mobile service delivery in Tanzania is affected by limited network coverage, limited internet services, and limited customer response. The study recommended that the corporation is essential in facilitating further investment in the infrastructure facilities to assure that customers are well satisfied in service provision.

The purpose of this study was to examine the effects of social media marketing on business performance of supermarkets. This study was conducted at Kinondoni municipal. The study reveals the effect of social media performance, social media analytics and active presence on the business performance of the supermarkets. The totals of 200 respondents were purposively selected from the supermarkets in Kinondoni municipal. Structured questionnaire and interview were used for collecting primary data whereas secondary data was collected by using documentary review. Descriptive and multiple regression techniques were aided by using SPSS. The results show that social media performance has positive and significant relationship with business performance of the supermarkets (beta value 0.539, t=8.925, p=0.000). The findings suggest that a unit increases in social media performance will lead to 0.539 increases in the scores of business performance. Moreover, the results show there is positive and significant relationship between social media analytics and the business performance (beta value 0.6202, t=7.552, p=0.001). The results show that a unit increases in social media analytics will lead to 0.6202 increases in the scores of business performance. Furthermore, the findings show that there is positive and significant relationship between active presence in social media and business performance of the manufacturing companies (beta value 0.919, t=8.055, p=0.000). The findings suggest that a unit increases in active presence in social media will lead to 0.919 increases in the scores of business performance. The study concludes that social media performance has positive effect on the business performance, also active presence in social media to increase business performance of the supermarkets. The study recommends that supermarkets should make social media become part of the strategies in order to increase business performance.

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