No abstract

Relationship between a store's lighting and indoor color and the measures of buying and time spent were studied with a study group of 440 men and 478 women who were 20-60 years old (M ¼ 29.3, SD ¼ 10.2). Two types of lighting (soft and bright) and 5 indoor colors (blue, yellow, green, red, and white) were used. Green color and the time spent in the store were statistically significant positive effects on product purchase. Time spent in the store was positively associated with soft lighting conditions, but negatively associated by red indoor color.

No abstract

The associations of sex and eyedness of consumers in a market and the market's lighting and wall color with price attraction and perceived quality of goods and the inside visual appeal were studied using an inventory after shopping by 440 men and 478 women, 20 to 60 years old (M = 29.3, SD = 10.2). Two lights (soft and bright) and 4 colors (blue, yellow, green, and red) and neutral light (white) were used. Women rated the prices of goods more attractive compared to men. In the total sample, left-eye preferents rated visual appeal higher compared to right-eye preferents. Bright light was associated with higher visual appeal than soft light. Green was associated with the highest inside visual appeal and perceived quality of goods, which may be due to its intermediate wavelength.