The article examines the cultural and educational mission of modern media related to the spiritual and cultural education of youth in Kazakhstan. Over the past two decades, the socialization problems of Kazakh youth have been removed from the state's social policy agenda. Methods of comparative and complex analysis were applied in this study. To define acute youth problems, the study analyzed television projects and printed materials related to different periods of media activity in Kazakhstan. Several sociological measurements were used to reveal the needs of the television audience. The study defined the key socialization factors and institutions of young people. The article describes the role of media in establishing social standards of behavior, communication, and activity that directly affect the process of socialization. The study analyzes the activities of TV channels performing a cultural and educational function. The need to strengthen the editorial policy of media resources, focusing on socially significant issues with priority given to social and educational broadcasting, became an essential conclusion of the study. The results of the study allowed to compile an average portrait of the young generation, as well as to identify the key characteristics for the correction of life strategies.

The twenty first century brought great changes to the world of information and telecommunication. Various types of media platforms had appeared and the global information field had developed which provided the society with access to information resources. Civil journalism had been formed and new semantic sides of the media field appeared. The competition in the media world has become tough. The fastest ways to develop and distribute various types of content and establish feedback using individual information technology devices have become the main action of daily life. What Kazakh TV channels suggest to the audience in the era of information? What is the contribution of domestic television to the moral, cultural, informational and cognitive development of society? These issues are considered in this article by analyzing the broadcast of weekly programs of television content of Kazakh TV channels as “Channel one Eurasia","El Arna","Khabar 24" and "KTK".