No abstract

Hadirnya internet membuka peluang untuk pemasaran digital dan para pemilik bisnis berlomba membuat konten-konten yang menarik untuk mencapai target penjualan. Tujuan penelitian ini adalah untuk mengetahui pengaruh Content Marketing terhadap Customer Engagement Kopi Kenangan dan seberapa besar pengaruh Content Marketing terhadap Customer Engagement Kopi Kenangan. Populasi dalam penelitian ini ialah pelanggan Kopi Kenangan cabang ruko M. Toha Kota Tangerang yang berjumlah 175 pelanggan.  Metode yang digunakan yaitu metode kuantitatif dengan jumlah sampel sebanyak 64 responden. Teknik dalam pengumpulan sampel menggunakan Teknik simple random sampling. Proses pengumpulan data dengan menggunakan kuesioner melalui google form. Kemudian hasil dianalisis dengan analisis korelasi dan regresi. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan antara Content Marketing terhadap Customer Engagement Kopi Kenangan. Pengaruh Content Marketing terhadap Customer Engagement sebesar 52,8%, sedangkan sisanya 47,2% dipengaruhi oleh variabel lain yang tidak digunakan dalam penelitian ini.  Kata kunci: Content Marketing, Customer Engagement, Pemasaran Digital, Media Sosial

This study aims to describe the cognitive ability of study program – the urgently of owned by the head of study program. Research method used is descriptive quantitative with population target/objective throughout the head of study program in the University of Muhammadiyah at Kopertis Region III (now LLDikti Region III, Jakarta-Indonesia). As for the population affordable/limited is the head of study program at Five University of Muhammadiyah on Undergraduate level. Data collection technique using the instrument in the form of tests. The research results showed that the head of study program of the cognitive ability of study program in the category of being. This means the cognitive ability of study program of the head of study program overall proves have the capability in terms of: think, plan, solve problems, understand complex ideas, learn quickly, and learn from experience, related to the duties of the study program. – The urgently of owned of the cognitive ability of study program of the head of study program related to the execution of the study program tasks in ensuring the quality of their courses, all that would be easily realized if the head of study program has positive conditioning Courses i.e. do the work with itqon (a clean, diligent and conscientious).

This exploration applies quantitative exploratory strategies, the center is to see that there is no impact of the Learning Cycle on friendly examinations learning results. This review applies semi exploratory strategies whose subjects are trial and control classes. The example is class IV A 30 understudies and class B 30 understudies, so the populace is 60 understudies. This analysis test takes the form of a normality test (Liliefor test) and a homogeneity test (Fisher test). The final result of the t-test is thitung = 3,23>ttabel = 2,00 then H0 is rejected while H1 is accepted. Thus, it implies that there is an influence of the learning cycle on social studies learning outcomes. Penelitian ini menerapkan metode kuantitatif eksperimen. Tujuannya untuk melihat ada tidaknya pengaruh learning cycle terhadap hasil belajar IPS. Penelitian ini mengaplikasikan metode quasi eksperimen yang subjeknya kelas eksperimen dan kontrol. Sampelnya kelas IV A 30 siswa dan kelas B 30 siswa, sehingga populasinya 60 siswa. Pengujian analisis ini berbentuk uji normalitas (uji Liliefors) dan uji homogenitas (uji Fisher). Hasil akhir uji-t yakni thitung = 3,23 > ttabel = 2,00, maka H0 ditolak sementara H1 diterima. Dengan ini, memiliki implikasi bahwa ada pengaruh Learning Cycle terhadap hasil belajar IPS.

This study aims to determine the use of social media Instagram as a marketing communication medium carried out by the informal Korean language course institute, Oppa Akademi, located in Kebayoran Baru, South Jakarta. Given the Covid-19 Pandemic, which must change all activities to be online-based, including Korean language lessons at the Oppa Akademi. Besides, the purpose of this study is also to see the application of Instagram, advertising, sales promotion, and the application of internet marketing by Oppa Akademi. The method used is a descriptive qualitative approach. The data sources in this study were the CEO of Oppa Akademi, marketing staff, and one of the tutoring participants at Oppa Akademi. Data techniques through in-depth interviews, frank or covert observation, and documentation. Through the use of Instagram social media, communication becomes effective by carrying out advertising, sales promotion, and internet marketing, as well as the impact of increasing the number of Korean language tutors at Oppa Akademi