Many cross-border regions in Europe remain more political dreamscapes than examples of strong transnational integration. The development of the Öresund region through a bridge linking Copenhagen and eastern Denmark with Southern Sweden has been seen as a model for EU region building. Drawing on a multidisciplinary project, this article uses the Öresund case as a starting point, bringing in some contrastive Scandinavian examples. The aim is to discuss how regions try to make themselves visible and attractive for investments and visitors, but above all to what extent they produce regionauts actively creating integration by different border-crossing activities and contacts. The focus is on the cultural dimensions found in everyday practices and symbolic manifestations of these transnational processes. What kind of gaps between regional rhetoric and actual mundane activities emerge? A historical perspective is used to illustrate these changing border dynamics in which cultural, political and economic asymmetries often become an energizing factor.

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