PurposeProduct‐service systems (PSS) could potentially benefit consumers, but empirical studies of business‐to‐consumer PSS solutions have been scarce. The purpose of this paper is to identify conditions for consumer acceptance, and propose a methodology for PSS development.Design/methodology/approachFactors influencing consumer acceptance of PSS are investigated through focus groups and individual interviews, and elaborated in relation to theory from user acceptance and innovation adoption literature. Procedures for conceptual development of PSS are then proposed, based on methodology adapted from user‐centred design.FindingsThe two factors “impact on everyday life”, and “uncertainties” in anticipating such consequences were repeatedly brought up by participants. PSS affect consumers through practical implications for the activities they engage in. This goes beyond the service encounter, is highly complex and case specific why development processes should include iterative studies with consumers.Research limitations/implicationsThe studies use hypothetical PSS offers. Validation and refinement of the proposed methodology would require application in commercial development projects.Practical implicationsThe proposed methodology is expected to support requirements elicitation, and facilitate early stages of PSS development.Originality/valueThis paper presents empirical findings regarding consumer acceptance, and provides a detailed analysis of factors that are central to PSS acceptance. It also introduces methodology for description and analysis of the complex consequences a solution may have from a consumer perspective.

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Bike sharing is one of the most promising urban planning interventions to facilitate an all-necessary transition towards a more sustainable transport paradigm. Regardless of the fact that hundreds of schemes run in more than 50 countries worldwide, bike sharing is still moderately investigated by research. This paper reports on a primarily quantitative study of 558 responses that was set to frame attitudes reflecting public acceptance towards the rapidly expanding bike-sharing scheme in Gothenburg, Sweden (Styr & Ställ), in an attempt to identify the ‘formula for success’. The respondents generally believed that Styr & Ställ is a pro-environmental, inexpensive and healthy transport mode, which complements the city’s public transport services and promotes a more human-friendly identity for Gothenburg. Even the respondents that self-reported a small (or no) likelihood to use bike sharing were positive towards the scheme. This means that they recognise that bike sharing has a significant pro-social potential and is not a system favouring a particular road-user segment over others that might not be interested or able to use it. The fact that the majority of the respondents do not use the scheme and yet its popularity is still vast indicates that there is much potential for more use in real terms.

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