<p>This research study is conducted with the primary aim of exploring effective marketing strategies in times of crisis; using Turkey as a case study. The purpose of current study is to assess the crisis situation prevailed in Turkey The study focus on the crises situation in Turkey and recommend the number of different marketing strategies for Turkish companies  in order to retain their market share in crises situation.</p><p>Turkey is the growing economy however bigger challenges still persist. Current account deficits are still looming large on Turkey with financial turmoil that is striking constant troubles. These problems need to be tackled along with outgrowing the local business with the help of strategic marketing and communication’s plan to handle economic troubles, otherwise with these set of problems at hand, Turkey is likely to suffer even more in coming time.</p>The researcher has attempted to provide a number of recommended actions as suggestions that were primarily derived from a combination of secondary and primary research work undertaken within its fold. Through promoting positive features about an offered product and through converting bad promotional messages into good ones, the company can attract more customers and leads into a business. Price penetration strategy and other marketing strategies discussed that may help companies to maintain their market share in crises situation. The results of the study and the underlying survey identified the key areas of improvement in the Turkish investment climate; stating that strong regulatory frameworks, growth of the private sector and innovation policies along with employee generation are some recommended options that can go a long way in developing the markets.

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Australia has vitally identified the benefits of innovation in past few years. The Country is ranked among the top nations in OECD. They are currently working on developing the infrastructure of Research and Development sector of the Country as well as reinforced themselves in developing their Information and Communication technology. Thus, the Country has identified the importance of innovation and how its components can help in achieving increased economic growth. Innovation is the inventive or new ways a company or country adopt to carry out its processes in a more efficient manner.The incorporation of innovation in the processes of economic development through production or other ways lead to higher profitability and broader use of the available resources in an efficient and advanced way. Thus, the purpose of the following research is to analyze innovation as an economic driving force in Australia. For the fulfillment of this purpose, the researcher carried out a quantitative research under which 5-points Likert scale was designed that include questions relating to the various identified components of innovation as the independent variable and economic growth as the dependent variable. The survey was circulated among 219 executives that are working in different sectors of Australia to understand their opinion. The results through multi-regression model depicted that innovation and technology have a significant impact on the growth of Australian economy.