The Agricultural Research Service, U.S. Dept. of Agriculture, stonefruit breeding program in Fresno, Calif., is developing freshmarket Japanese-type plums (Prunus salicina Lindl.). The fruit crosses among plums were made in 1955. Since then, >62,000 seedlings have been grown and five cultivars released: 'Queen Rosa', 'Frontier', 'Friar' (Weinberger, 1975), 'Calita', and 'Blackamber' (Ramming and Tanner, 198 1). Currently, 'Friar' and 'Blackamher', both black plums, make up 25% of the 222,000 tons of fresh plums produced in California [California Tree Fruit Agreement (CTFA), 1990]. As a result, black plum prices usually are depressed during midseason, when 'Blackamber' and 'Friar' are ripe. Therefore, growers have been looking for red plum cultivars that command a higher market price. 'Fortune' plum (Fig. 1), a large, red, Japanese-type plum hybrid, has been released to provide an attractive, shiny, bright-red plum for the midseason market to complement the abundant supply of black plums.