Kanun önünde özürsüz bireyler ile eşit haklara sahip olsalar da sosyal yaşama dahil olabilme olanakları kısıtlı olan özürlü bireylerin toplumsal yaşama katılabilmesi ve temel ihtiyaçlarını başka bir kişinin yardımı olmadan yerine getirmesi son derece önemlidir. Satın alma isteği ve satın alma gücü olan özürlü bireyler karşılaştıkları güçlükler nedeni ile tüketim faaliyetlerini gerçekleştirmede sorun yaşamaktadır. Araştırmanın amacı, perakendeci düzeyinde temel ihtiyaçların özürlüler tarafından bireysel olarak karşılanmasını engelleyen durum ve koşulların belirlenerek, engelleri ortadan kaldırıcı stratejiler ile çeşitli çözüm önerilerinin sunulmasıdır. Araştırmanın ana kütlesini Bolu ilinde yaşayan ortopedik ve görme özürlü tüketiciler oluşturmaktadır. Amaçlı örneklem yöntemi ile belirlenen toplam 10 özürlü tüketici ile yapılan derinlemesine görüşme ve gözlem yöntemleri ile veri toplanmıştır. Araştırmada elde edilen sonuçlara göre özürlü bireylerin süpermarket alışverişleri süresince yaşadıkları temel sorunlar; başkalarına bağımlı olmak zorunda olmaları, süpermarketlerin fiziki koşullarının uygun olmaması ve görevlilerin ilgisizliği olarak üç başlık altında toplanmaktadır.
The effect of the digital revolution is spreading through all aspects of life. One of the newest periods of marketing strategy is digital marketing. The most intensive group using digital devices is young students. In addition, young consumers are the group that uses social media the most. Users who want to interact with younger generations use digital marketing technologies. Companies can use many tools for their digital marketing campaigns. The newest digital marketing tool can be considered emojis. The aim of this study is to investigate the attitudes and perceived benefits of young consumers towards emojis in emotional and rational advertising messages used in social media advertising campaigns. In order to realize the aim of the research, a questionnaire study was conducted on the students of the School of Applied Sciences. The research on 580 students revealed that emojis were more effective than traditional methods when they were used at the right time and on the target audience.
The development of the new technological changes in mobile communications and through the use of the internet as mobile, create new communication channels. Based on the development of technology, teaching methods and materials are also changed and improved. Developments in communication technology firstly affect the educational technology through distance learning activities also using mobile tools in education provided the new possibilities. Internet usage with Mobil devices provide the distance learning have been moved to the mobile environment. Mobil education term can be described when using mobile communication tools in educational activities. And the newest mobile learning trend can be described as augmented learning. The study was designed as a theoretical work. The relevant literature has been examined for this purpose. The fact that there is not much work on the use of the augmented reality in marketing courses in the related literature shows the importance of working. It is aimed that the study will be guided by the academicians working on this field.
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