If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to introduce a step-by-step implementation framework for lean product development (LPD), from the marketing research on product development process, product design to the launch of final production. Design/methodology/approach -The research approach taken in this paper is built around the primary industry cases, practical approaches and partial solutions available within the existing literature. Findings -The most recent improvement of LPD, from the authors' perspective, focuses on tools and implementation for LPD. In this paper, a detailed step-by-step implementation is given after the framework is introduced. Led by value and waste analysis in product development, different tools and techniques which can be used to eliminate wastes were discussed briefly, and then the implementation from Doing the Right Thing to Doing the Right Thing for company transition to lean were proposed elaborately.Research limitations/implications -Due to time and economic environment limitations, the authors have not covered and implemented this approach in all existing different environments to ensure that it is robust. Originality/value -The approach described here seeks to overcome other frameworks' weaknesses in terms of the realistic aspect and feasibility, and combines more existing best practice from industry, consultancy and academia into a step-by-step framework for the achievement of effective LPD.

It has become an important trend in the manufacturing industry that service is used to enhance the competitiveness of businesses as well as an important source of values. Aiming to realise the performance evaluation of industrial product-service and lay a basis for further development and application of industrial product-service systems, a value evaluation method based on customer perception is presented in this paper. First, performance evaluation index system of industrial product-service is proposed based on product-service value properties. The performance evaluation method is developed based on ordered weighted averaging operator of fuzzy language. Second, ability evaluation index system of service value creation is proposed based on value demands of customers. And the ability evaluation method is developed based on fuzzy synthetic and hierarchy analysis. Finally, the proposed approach to product-service value evaluation is demonstrated by an example of automobile marketing service from XX 4S shop.

It has become an important trend in the manufacturing industry that service is used to enhance the competitiveness of businesses as well as an important source of values. Aiming to realise the performance evaluation of industrial product-service and lay a basis for further development and application of industrial product-service systems, a value evaluation method based on customer perception is presented in this paper. First, performance evaluation index system of industrial product-service is proposed based on product-service value properties. The performance evaluation method is developed based on ordered weighted averaging operator of fuzzy language. Second, ability evaluation index system of service value creation is proposed based on value demands of customers. And the ability evaluation method is developed based on fuzzy synthetic and hierarchy analysis. Finally, the proposed approach to product-service value evaluation is demonstrated by an example of automobile marketing service from XX 4S shop.