Purpose The concept of donation crowdfunding has been drawing enormous attention as it connects donors worldwide in a shorter time at a relatively lower cost. This paper aims to integrate two unified theories, namely, behavioral finance and unified theory of acceptance and use of technology model, to investigate on the motivators and deterrents that influence prospective donors to adopt and use donation crowdfunding. The study also substantiates the significance of donors’ behavioral biases through the moderating effect in the crowdfunding adoption process. Design/methodology/approach The study used survey method for data collection and the data set was obtained from the sample of respondents belonging to India and Bangladesh. The proposed structural equation modeling is tested using SPSS 23.0 and AMOS 23.0. Findings The study reveals that performance expectancy, effort expectancy, facilitating conditions and trust significantly enhance the intention to adopt donation crowdfunding. Also, biases including overconfidence bias, herding bias and regret aversion bias are found to have significant moderating effects on the relationship between the behavioral intention to adopt donation crowdfunding and use behavior. Practical implications By investigating motivators and deterrents of the adoption of donation crowdfunding, the study renders lucrative insights for the donation crowdfunders in devising a donation fundraising campaign that motivates the prospective donors to provide financial contribution. Originality/value The study establishes its novelty in explaining the adoption behavior of donation crowdfunding with behavioral bias moderators as a theoretical paradigm. Furthermore, the unified theory of acceptance and use of technology model is extended by introducing, the variable “trust,” while studying the adoption behavior of donation crowdfunding.

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Bias‐driven marketing leverages the behavioral biases of investors for greater marketing gains. To transform cognitively biased individuals from antagonists into allies, the marketers need to decipher the critical crowdfunding attributes, which ultimately motivate behaviorally biased crowdfunders to invest in crowdfunding campaigns. Hence, this study seeks to investigate the influential factors concerning four behavioral biases that accelerate crowdfunding adoption. A conceptual model, parameterized using conjoint analysis, is developed and administered in an agent‐based behavior model to effectively determine the influential crowdfunding attributes, which will induce the biased investors to adopt crowdfunding. The results revealed that status quo biased individuals adopted the crowdfunding campaign when launched by well‐known and reputed fund raisers. Whereas, hyperbolic discounting bias accelerated the adoption when the campaign reached more than 75% of subscription and duration was lesser than 30 days. The results also indicated that framing bias enhanced the adoption when the risk inherent in the project is disclosed. Finally, the results also claimed that individuals liable to loss aversion bias expected a known funder, who posts frequent updates and preferred the All‐or‐Nothing crowdfunding model. The experimental results of the study provide insights to the marketers that crowdfunding campaigns can be successfully strategized through the exploration of underlying cognitive biases and the corresponding motivational cues that accentuate the pledging behavior of the funders. Given the importance of an effective marketing strategy in crowdfunding adoption, this study offers one such recommendation to the crowdfunding campaigners by demonstrating how bias driven marketing strategy enhances the adoption rate of the campaigns. With the strong pieces of evidence obtained from this study, it is anticipated that behavioral biases, drawn from the neuromarketing theory, will no longer be viewed as cognitive errors from the investor's perspective. Rather, it will be viewed as a boon from the marketer's perspective as the bias‐based marketing strategies have the potential to achieve a fully subscribed crowdfunding campaign.

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Every citizen responds to governments' protocols when imposed during a time of crisis. Yet occasionally they counter-react in a way that is not intended by the government, contributing to the cobra effect. The Government of Tamil Nadu, India implemented the double lockdown protocol in the pursuit of restraining the spread of covid −19. Nevertheless, the protocol leads to unanticipated consequences on the spread of novel coronavirus. The thrust of the study is to demonstrate the unprecedented consequences of double lockdown on the growth rate of covid-19 cases, instead of flattening the curve and subsequently reveal the cobra effect on the containment strategy of covid-19. For this purpose, the study adopted an event study methodology to test the effect of the announcement of double lockdown on the spike rate of new covid-19 cases in Tamil Nadu, India. The findings of the longitudinal data analysis revealed a significant increase in covid-19 cases after the government announced a double lockdown. A deeper analysis to determine the factors influencing the abnormal rise in covid −19 cases (CAR) using regression analysis revealed a significant positive effect on population density and a negative impact on ICCC and HDI. Until now, no empirical research has evaluated the counter-effects of governments’ protocol in containing a pandemic disease, by adopting an event study approach. Also, this study is the first in the literature to test the theoretical predictions of the cobra effect of the adopted protocol.