Fluid milk consumption has declined in the UnitedStates, but lactose-free dairy milk (LFM) sales have steadily increased. It is important to understand how consumers perceive LFM and what consumers value when purchasing LFM. This study characterized consumer perceptions and preferences for LFM. Three 1.5h focus groups (n = 25), an online survey (n = 331), trained panel descriptive analysis, and a consumer acceptance taste test (n = 160) were conducted with LFM consumers. Focus groups were evaluated by frequency of responses. From the focus group findings, we found that price was a primary choice driver of LFM. Habit and flavor familiarity with cow milk were a major driver of selection of LFM over plant-based alternatives for consumers. Higher sweetness and lower viscosity were the primary sensory differences between LFM and traditional milk, and were viewed negatively in general. The online survey included Kano questions, maximum difference scaling, and an adaptive choice-based conjoint. The data gathered from these techniques provided insight into the perceptions and purchase habits of consumers. Kano data demonstrated consumer attitudes toward the presence or absence of product attributes. The maximum difference scaling scaled the importance of product attributes to consumers. An adaptive choice-based conjoint provided insight into consumer purchase habits by simulating a purchase decision through an online interface. The attributes evaluated included price, packaging material, package size, lactose removal method, shelf life, sweetness, texture, nutrition claims, and label claims. Survey responses were analyzed by univariate and multivariate statistics. Survey results quantitatively confirmed many focus group observations. Price, texture, sweetness, shelf life, and package size were the most important attributes to LFM consumers. A low price, ultrapasteurized LFM in a half-gallon cardboard package was the ideal LFM.Descriptive analysis of 9 commercial LFM followed by consumer acceptance testing was conducted. External preference mapping was conducted with trained panel and consumer acceptance results. Consumer acceptance testing of commercial LFM revealed 3 consumer clusters with distinct preferences for LFM flavor and texture. High sweet taste was a driver of liking for the overall population, and eggy flavor and viscosity were drivers of disliking. Knowledge of consumer preferences for LFM will provide actionable insights for new product development within the dairy industry for this market segment.

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This study characterized the sensory properties of different wood smokes and their application to smoked Cheddar cheese flavor. Sniff jars of wood smokes were created by exposing filter paper to 23 C smoke (cold smoke). Sensory attributes for nine wood smokes (apple, alder, cedar, cherry, hickory, maple, mesquite, oak, and pecan) were generated by a trained panel followed by projective mapping of the different wood smoke aromas. Four distinct wood smokes (mesquite, cherry, hickory, and cedar) were selected for cold smoking of 30 day old Cheddar cheeses. Cheeses were cold smoked at 23 C followed by descriptive analysis of flavor attributes using the trained panel. Nonparametric and parametric statistical analyses were applied to the collected data. Twelve attributes were selected to describe wood smoke aromas. The sensory descriptors for the cold smokes cited most often included: sweet aromatic, charcoal/charred, guaiacol, meaty, vanillin, and fresh tobacco. Mesquite, cherry, hickory, and cedar smokes were the most distinct smokes by projective mapping, and these smokes also imparted distinct flavors to smoked Cheddar cheeses. The mesquite smoked cheese was characterized by high smoke aroma and the highest meaty/brothy flavor, the cherry smoked cheese was distinguished by campfire/marshmallow flavor, the hickory smoked cheese had high campfire/marshmallow and meaty flavors, and the cedar smoked cheese was characterized by an intense resinous flavor. The determination of sensory properties of different wood smokes demonstrates the differences in specific smoke flavor contributions to cheese. Furthermore, the determination of the sensory properties specific to smoked cheese will provide a platform to understand consumer perception of smoked cheeses. Practical ApplicationsSmoked foods are a growing category. This study demonstrated that smokes from different wood sources have distinct aromas that can be differentiated and that these distinct smoke aromatics are imparted to cheeses exposed to different wood smokes.Results from this study provide a sensory language to differentiate aromatics from different wood smokes and may be useful to product developers and food manufacturers seeking to position and differentiate smoked foods.