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In 2013, it had been ten years since the World Heritage designation of Úbeda and Baeza. After this time period, there should have been a change in the image of this tourism destination, which should have been translated, according to the literature, into an increase in tourism, and, consequently, into a greater impact of this activity on the economy of both cities. The aim of this work is to evaluate whether the designation of Úbeda and Baeza as World Heritage Cities has led to an increase in the economic impact generated by tourism in these destinations. To do this, the evolution of the main tourism variables of these cities over the last decade has been analysed, concluding that, indeed, there has been an increase in the direct economic impact generated by tourism in these cities, which is mainly explained by an increase in average daily expenditure.

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información del artículoHistoria del artículo: Recibido el 7 de enero de 2015 Aceptado el 9 de mayo de 2015On-line el 12 de agosto de 2015Palabras clave: Adquisición de competencias Estudio de caso Universidad Grado de Turismo r e s u m e n El mercado laboral demanda profesionales que posean habilidades más allá de los contenidos de los propios planes de estudios: las denominadas competencias clave o transversales, lo que implica que los agentes que intervienen en el proceso de enseñanza-aprendizaje del alumnado tienen que desarrollar metodologías docentes que permitan una adecuada adquisición de dichas competencias. Este artículo tiene como objetivo analizar si el estudio de caso favorece más el desarrollo de competencias transversales que otras metodologías tradicionales. Esta metodología se ha aplicado en las asignaturas de Economía Aplicada impartidas en el Grado de Turismo de la Universidad de Jaén. Así, mediante el uso de técnicas estadísticas inferenciales aplicadas a una muestra de alumnos dividida en 2 grupos (grupo de control: aquellos que han seguido métodos de docencia tradicionales; grupo experimental: aquellos que han utilizado el estudio de caso como metodología docente), los resultados obtenidos apoyan que existen diferencias significativas, en cuanto a la adquisición de las competencias claves o transversales, dependiendo de la metodología docente utilizada. Por tanto, la experiencia descrita aporta evidencias de que la metodología del estudio de caso podría mejorar la adquisición de competencias transversales del alumnado que cursa el Grado de Turismo en la Universidad de Jaén. Skills acquisition in Tourism Degree through case-based learningKeywords: Skills acquisition Case study University Tourism Degree a b s t r a c tThe labor market requires professionals with skills that go beyond the contents of the curriculum itself, the so-called key or cross curricular skills. This implies that those involved in the teaching-learning process of students must develop teaching methodologies that enable the appropriate acquisition of those skills. This paper aims to analyze whether the case study favors the development of generic skills more than traditional methodologies. This methodology has been applied to courses of Applied Economics taught in the Tourism Degree at the University of Jaen. Thus, by using inferential statistics applied to a sample of students divided into two groups (control group: those who were taught using traditional teaching methods; experimental group: those who have used case studies as their teaching methodology). The results obtained support that there are significant differences regarding the acquisition of key or cross curricular skills depending on the teaching methodology used. Therefore, the experience described here provides evidence that case study methodology could improve the acquisition of cross curricular skills by students taking the Tourism Degree at the University of Jaen.

This chapter studies the profile of sustainable tourists and the expenditure patterns at destinations, using data from a survey of 1180 tourists who visited Andalusia, Spain, during 2013. The study begins by identifying the profile of a 'sustainable tourist'. Then, by means of a regression model, the determinants of expenditure are estimated on the basis of the sociodemographic characteristics of such sustainable tourists. The analysis is developed for particular destinations inside this region, the mid-sized cities. The chapter concludes by establishing a number of tourism policy proposals aimed at improving the tourism management of emerging mid-sized urban cultural destinations.