Purpose The purpose of this study is to investigate the relationship of social networking sites (SNSs) use, bridging social capital (BSC) and job satisfaction (JS) with knowledge sharing (KS) of employees. With the advent of social media and its technologies, it becomes opportune for organizations and practitioners to understand if the technology has usefulness for its employees. Design/methodology/approach After a thorough literature review, a research model was proposed and tested to identify the possible relationship between the variables. The results were validated using appropriate research tools such as hierarchical regression. Findings SNS use, BSC and JS were found to be positively associated with KS and the three variables together influenced KS more favorably. However, there was no significant association of SNS use with JS and BSC of employees, unlike past research conducted in the context of different countries. Research limitations/implications The authors identified the workplace implications of SNSs use in enabling KS and also the positive impact of losing network ties and JS of employees in enhancing KS. Practical implications These findings can provide insight to managers on the importance of SNSs and the formation of lose – tie networks for aiding in KS. Originality/value The study is the first to explore the BSC dimension in the context of SNS use and KS and propose a model to identify the association between SNS use, JS, BSC and KS in a single study.

Social networking sites like Facebook, Twitter, and LinkedIn have become incredibly popular today as they have billions of registered users who share millions of units of data with each other. Yet, only a miniscule part of it is recognized as leading to some form of organizational knowledge sharing and exchange, which is a critical component of every organization's success. Employees in organizations explore social media applications to disseminate their tacit knowledge. The present study is an attempt to investigate the role of social media networks in professional knowledge sharing and building the bridging social capital of employees. Data were collected from employees working in manufacturing units in India through an empirical research design. The study's major findings revealed that social media usage enhances employees' proficiency at work by enabling knowledge sharing. On the other hand, the data uncovered an important finding that social networking sites might not build employees' bridging social capital.

Workplaces have been revolutionized by two factors: the rise of the Millennial age into the workforce and the emergence of online social networking tools as a means of connecting and collaborating with others. With the increasing penetration of technology in the form of artificial intelligence, IOT, 5G networks, and varied forms of social media, it is opportune for organizations to understand their impact on the current workforce. This research examines how Gen Y (millennials) use social media at work and their consequences on firms. Millennial employees seek organizational benefits such as increased knowledge sharing, work-related learning, employee engagement, and bridging social capital. The antecedents and consequences of social media use by Gen Y employees have been explained according to the uses and gratifications (U&G) theory.

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