Environmental issues are becoming increasingly recognized by society with the spread of news about global warming. This results in consumers being more interested in buying products that aware to the environment.This study aims to analyze the role of green trust in mediating the effect of green perceived value, green perceived quality and environmental attitude towards green repurchase intention. Consumers who have bought and consumed food and beverages at Retrorika Coffee Bar &Resto are the population of this study. The sampling technique is carried out using a purposive sampling method with 160 respondents.The analysis technique uses Partial Least Square.The results of the analysis show that green perceived value has a positive and significant effect on green trust and green repurchase intention.Green perceived quality has a positive and significant effect on green trust and green repurchase intention.Environmental attitudes have a positive and significant effect on green trust and green repurchase intention.Green trust has a positive and significant effect on green repurchase intention.Green trust significantly mediates the effect of green perceived value on green repurchase intention.Green trust significantly mediates the effect of green perceived quality on greenrepurchase intention.Green trust significantly mediates the effect of environmental attitudes on green repurchase intention.Green trust acts as a partial mediating variable.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.