Lately, most studies on sustainable design from the perspective of emotional durability focus on product design, particularly on exploring how do product functions direct consumers’ emotional changes after the product is used, but overlook the significant impact of consumers’ visual impression of the product on their judgment. Therefore, this paper aims at finding out how to maintain the emotionally durable connection between consumers and products with the help of visual communication design so as to provide guidance for prolonging the service life of products and reducing the waste and consumption of resources. Based on literature reviews on sustainable design, visual communication design, and emotionally durable design, this paper firstly adopted the case study method to analyze more than 85 high-quality design practice cases and put forward preliminary design strategies. The behavior research method was then applied to analyze the consumer behavior involved in the preliminary design strategies, and those design strategies were upgraded according to the analysis results. Based on the above analysis and research work, this paper proposed six design strategies to improve the emotional durability of visual communication design, namely, Enjoyment, Functionality, Narrativity, Symbolism, Interaction, and Innovation. In the area of sustainability, the design strategies proposed in this paper provide a new design mode for emotionally durable visual communication design and make products to be more acceptable to consumers and long-term holding. Emotionally durable visual communication design can influence consumers’ aesthetics and lead consumers’ behavior toward more sustainable use of products.

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The power of the Smart Art Market product has become the vehicles between art and mass consumption of communication. Furthermore, it has across national boundaries and cultural regions that took part in the consumption and public opinion actively. In this trend, typical exhibitions is bridging to an economic model, and Smart Art Market presents a new logic of trade and valuation, ensuring fair access, distribution and acquisition for widely types of art collector. Indeed, this contemporary art exhibition attracts large audiences all the time, such crowed visitors entering the art zone places as the Museum of contemporary art, cultural and creative industrial park, a commercial gallery to visit and establish tourist consume. It breaks the last form of art. On the other hand, Smart Art Market product expand the value systems from the contemporary art world. Within the exhibition program, symbolic meaning from the original work has been discussed and explored.