No abstract

Certificate provides guarantee to the consumers that the product is grown by the producers without using any chemicals and harmful pesticides and is of a certain quality. Besides certificate, reputation of the farm or personal relationships are the methods of guaranteeing. But, for the expansion of the marketing at a larger scale, certification of organic products is required as a guarantee. Such guarantee in term of certificate of products means to encourage and communicate its associated benefits. This paper determines the adoption of organic agriculture certificate under demographic and marketing practices and its impacts on farmers. In doing so, a binary logistic model is specified and implemented in the case of adoption of organic agriculture certificate in Haryana, India. Results suggests that adoption of organic agriculture certification are depend on some demographic and marketing factors. Gender, experience, training, marketing infrastructure support, existing distribution and promotion support have a positive and significant effect on the adoption of organic Agriculture certificate.