Video on demand streaming (VoD) services have gained popularity over the past few years. An increase in the speed of the access networks has also led to a larger number of users watching videos online. Online video streaming traffic is estimated to further increase from the current value of 57% to 69% by 2017 [1]. In order to retain the existing users and attract new users, service providers attempt to satisfy the user's expectations and provide a satisfactory viewing experience. The first step towards providing a satisfactory service is to be able to quantify the users' perceptions of the current service level. Quality of Experience (QoE) is a quality metric that provides a holistic measure of the users perception of the quality. In this survey, we first present a tutorial overview of the popular video streaming techniques deployed for stored videos, followed by identifying various metrics that could be used to quantify the QoE for video streaming services; finally, we present a comprehensive survey of the literature on various tools and measurement methodologies that have been proposed to measure or predict the QoE of online video streaming services. Index Terms-Quality of Experience (QoE), video streaming, Video On Demand (VoD), measurement, online video1553-877X (c)

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Dynamic adaptive streaming over HTTP (DASH) is widely used for video streaming on mobile devices. Ensuring a good quality of experience (QoE) for mobile video streaming is essential, as it severely impacts both the network and content providers’ revenue. Thus, a good rate adaptation algorithm at the client end that provides high QoE is critically important. Recently, a segment size-aware rate adaptation (SARA) algorithm was proposed for DASH clients. However, its performance on mobile clients has not been investigated so far. The main contributions of this article are twofold: (1) We discuss SARA’s implementation for mobile clients to improve the QoE in mobile video streaming, one that accurately predicts the download time for the next segment and makes an informed bitrate selection, and (2) we developed a new parametric QoE model to compute a cumulative score that helps in fair comparison of different adaptation algorithms. Based on our subjective and objective evaluation, we observed that SARA for mobile clients outperforms others by 17% on average, in terms of the Mean Opinion Score, while achieving, on average, a 76% improvement in terms of the interruption ratio. The score obtained from our new parametric QoE model also demonstrates that the SARA algorithm for mobile clients gives a better QoE among all the algorithms.

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