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Aesthetic chills is known as a response which occurs through the five senses and it is accompanied by physical sensations. This reaction is associated with the experience of goose bump and shiver in the spine and shoulders, or a tingle in the scalp and often occurs in the face of a beautiful stimulus and art, specially music, but scientific discoveries, religious practices and in general, anything related to the basic human need for cognition can also cause it. The experiment of understanding architectural space, which is a multisensory perception and experienced equally by eyes, ears, nose, tongue, skin and flesh, can be perceived by this form of aesthetic reaction. With a focus on religious architecture as a building where aesthetic stimuli are abundant and beside that, it is a place for religious practices, and the shrine of Imam Reza as one of the most important religious buildings in Iran, present research pursues the impact of architectural space on the aesthetic chills response through five senses. The aim of the study is to identify spaces and actions that, as an independent variable, affect human emotions as a dependent variable and cause the chills response which can be a significant point in the construction of religious buildings. The study has been done by descriptive-analytical method and based on field survey through a questionnaire which is part of a larger research that in addition to the impact of architectural space qualities, has analyzed the relationship between sex, marital status, age, education rate, Mashhad travel frequency, Economic level, personality traits and religiosity with aesthetic chills experience. Test results of 307 participants in this study which include demographic information, scale of aesthetic chills and the questionnaire of experiences in shrine have been analyzed by SPSS software. Considering the architectural structure as a space its perception is beyond sight and related to various senses and measuring the aesthetic chills response, it seems that some spatial structures such as the tomb have the most impact on occurring chills via the sense of touch. Also, sounds such as the sound of the call to prayer and the naqareh are effective in the next stage through the sense of hearing.

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According to the formation of initial steps in urban pedestrian design of Iran, this study tries to prepare visual-spatial quality measurement framework for urban pedestrians to evaluate the quality of visual appeal of pedestrians and on the other hand it provides the promotion of their visual quality and effective use in the next experiences. in this regard and on the basis of comparative comparison and according to the principle of interment understanding of experts and scholars opinions, this study analyzes the related theoretical foundations and develops a special conceptual model to evaluate visual appeal of pedestrians. Designing for pedestrians requires more attention than designing for vehicles on the other hand, perhaps the most problematic criterion of walkability that is less discussed is visual-spatial quality. this study that has practical aspects, develops model and components of pedestrians visual appeal by analyzing theoretical documents and studies and then assess the situation of the study area -Mashhad Monfared street-  based on theoretical framework and finally, it offers a designing guideline to improve visual appeal of Monfared pedestrian.