The research developed a framework to investigate the influence of green consumption value and green buying intentions using the behavioral reasoning theory to look at the gap between attitudes and intentions. A cross-sectional research design was used to collect data from 698 respondents in Ghana. The result shows a positive and significant association between buying green foods and attitudes toward green foods, and motive against buying green foods have a non-significant relationship with attitudes to green foods; there is a positive significant association between green consumption value and attitudes toward green foods, motives for buying green foods, and motives against buying green foods. The mediation of motives for buying green foods on green consumption value and attitudes to green foods is positive. Motives for buying green foods influence green buying intentions through attitudes toward green products. And mediation of motives against buying green foods on green consumption value and attitudes to green foods is negative and does not harm green buying intentions using attitudes to green foods. Governments must reward individuals or groups that protect the environment and also put together educated programs that spell out the consequences of a degraded environment to the nation.
AbstractsThe aim of the study is to predict the impact of birth order effect on sales person’s performance. The main objective is to investigate the relationship between birth order; (firstborns, middle children, lastborns, and only children) on sales person’s performance. Besides, it also aimed to examine the relationship between personality and sales person’s performance. The target population of the study comprised of sales person’s shared mean age of 21.0 years (Standard Deviation= 1.93) and have worked as sales person for a minimum of three years. Participants were recruited from the Greater Accra Region of Ghana. The study adopted purposive sampling technique to select the sales person and a total of 788 out of the 900 participants returned their questionnaires. A linear regression equation was employed to measure how birth order predicts sales person’s performance, with birth order (firstborns, middle children, lastborns, and only children) as the predictor variables and sales person’s performance as the criterion variable. Results indicated that a participant of different birth positions does not differ significantly in terms of sales person’s performance.Keywords; Birth Order; sales person’s Performance; firstborn; Extraversion; Middle children
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