The purpose of this article is to discuss the problems associated with attempting to develop collaborative enterprise amongst farmers in Mexico. Sustainable development of agricultural land requires the development of entrepreneurial and organisational competency in farmers. However, the educational processes involved in such development have been insufficiently studied, especially in emerging economies. This research aims to explore the early stages of the process of transformation from farmers to entrepreneurs, through in-depth interviews with participants in a public pilot project in Mexico. Interviews were performed in the locations where the farmers meet. In total, 28 interviews were carried out: 18 farmers, seven promoters and representatives from three farm links agencies. Results suggest that associative behaviour of farmers is a key element in the process of improving entrepreneurial and organisational competency in the agricultural land. Little prior research into the entrepreneurial development of farmers in Mexico has been undertaken.