The proliferation of digital technology is impacting on the training and development of healthcare professionals. Research on the online behaviour of medical and pharmacy students indicates that social media poses a number of risks to the professional practice of healthcare professionals. General Dental Council guidelines on the use of social media also suggest that it has the potential to expose dental professionals to a variety of breaches of professional conduct. This paper explores the various ways social media can help, as well as hinder, the practice of dental professionalism. However, the lack of primary research on the social media behaviour of dental students and qualified dental practitioners alike acts as a barrier to increasing social media awareness within dentistry. The paper concludes by calling for more research-led discussion on the role social media plays in shaping our understanding of dental professionalism in the twenty-first century.

Introduction: The social media activity of some healthcare students has created doubt about their ability to uphold and defend the ethical principles of healthcare in their online behaviours. A lot of research has been conducted on the online behaviours of medical and allied health professional students, however, less has been undertaken on dental students. Aims: Its aim was to determine whether students were aware of the guidelines set by the General Dental Council (GDC) regarding social media and whether they believed they were being professional in their online activities. Methods and materials: Eighty-eight dental students (46 from year 2; 42 from year 4) at one UK dental school completed a questionnaire study examining their attitude towards and perceptions of e-professionalism. Results: The results show that most students were heavy users of social media with an awareness of social media guidelines set out by the GDC. However, student responses to various e-professionalism scenarios reveals disagreement on whether posts referring to alcohol and work colleagues were deemed unprofessional. Conclusion: Student perceptions of and attitudes towards e-professionalism is complicated and contradictory. More research will need to be undertaken to explore how we can inculcate eprofessional values and behaviours in dental professionalism teaching. 3 in-brief points • The ubiquity of social media means that it is an inescapable aspect of everyday life and has a direct bearing on professional practice and reputation. • All students underestimated how accessible they are to the public because of what they post online. • Though students have an awareness of GDC social media guidelines, their interpretation of whether it is professional to be implicated in online posts and photos that involve alcohol and workrelated updates was ambivalent.

We examine how an Irish stigmatised neighbourhood is represented by Google Street View. In spite of Google's claims that Street View allows for 'a virtual reflection of the real world to enable armchair exploration' (McClendon, 2010). We show how it is directly implicated in the politics of representations. We focus on the manner in which Street View has contributed to the stigmatisation of a marginalised neighbourhood. Methodologically, we adopt a rhetorical/structuralist analysis of the images of Moyross present on Street View. While Google has said the omissions were 'for operational reasons', we argue that a wider social and ideological context may have influenced Google's decision to exclude Moyross. We examine the opportunities available for contesting such representations, which have significance for the immediate and longterm future of the estate, given the necessity to attract businesses into Moyross as part of the ongoing economic aspect of the regeneration of this area.