Academic research contributes to the achievement of sustainable development goals (SDGs) of teaching-oriented universities in many ways, such as providing quality education, promoting the healthy and diverse development of academia, and satisfying the sustainable career development of faculty. In essence, research can facilitate knowledge advancement, dissemination, and innovation, while existing metrics are outcome-based, quantitatively measured, and have methodological and invalidity problems in achieving these orientations. This exploratory study adopted a qualitative research approach guided by constructivist grounded theory to explore the fundamental question of how to evaluate good research in tourism and hospitality. By conducting 32 in-depth interviews with full-time faculty members in 16 teaching-oriented universities in mainland China, the perceptions of good research were captured. The perceived measurements that evaluate good research were interpreted, including counting publications and research projects, citation analysis and peer review, contribution to teaching, contribution to societal service and industrial interaction, and building research teams. Finally, this study provided discussions about the orientations of academic research as well as authorships in research evaluation from the perspective of HEI sustainability.