We used an iterative design process to develop a privacy label that presents to consumers the ways organizations collect, use, and share personal information. Many surveys have shown that consumers are concerned about online privacy, yet current mechanisms to present website privacy policies have not been successful. This research addresses the present gap in the communication and understanding of privacy policies, by creating an information design that improves the visual presentation and comprehensibility of privacy policies. Drawing from nutrition, warning, and energy labeling, as well as from the effort towards creating a standardized banking privacy notification, we present our process for constructing and refining a label tuned to privacy. This paper describes our design methodology; findings from two focus groups; and accuracy, timing, and likeability results from a laboratory study with 24 participants. Our study results demonstrate that compared to existing natural language privacy policies, the proposed privacy label allows participants to find information more quickly and accurately, and provides a more enjoyable information seeking experience.

No abstract

A number of mobile applications have emerged that allow users to locate one another. However, people have expressed concerns about the privacy implications associated with this class of software, suggesting that broad adoption may only happen to the extent that these concerns are adequately addressed. In this article, we report on our work on PEOPLEFINDER, an application that enables cell phone and laptop users to selectively share their locations with others (e.g. friends, family, and colleagues). The objective of our work has been to better understand people's attitudes and behaviors towards privacy as they interact with such an application, and to explore technologies that empower users to more effectively and efficiently specify their privacy preferences (or "policies"). These technologies include user interfaces for specifying rules and auditing disclosures, as well as machine learning techniques to see if the system can help people manage their policies better. We present evaluations of these technologies in the context of one laboratory study and three field studies.

Abstract. Each time a user installs an application on their Android phone they are presented with a full screen of information describing what access they will be granting that application. This information is intended to help them make two choices: whether or not they trust that the application will not damage the security of their device and whether or not they are willing to share their information with the application, developer, and partners in question. We performed a series of semi-structured interviews in two cities to determine whether people read and understand these permissions screens, and to better understand how people perceive the implications of these decisions. We find that the permissions displays are generally viewed and read, but not understood by Android users. Alarmingly, we find that people are unaware of the security risks associated with mobile apps and believe that app marketplaces test and reject applications. In sum, users are not currently well prepared to make informed privacy and security decisions around installing applications.

Smartphones have unprecedented access to sensitive personal information. While users report having privacy concerns, they may not actively consider privacy while downloading apps from smartphone application marketplaces. Currently, Android users have only the Android permissions display, which appears after they have selected an app to download, to help them understand how applications access their information. We investigate how permissions and privacy could play a more active role in app-selection decisions. We designed a short "Privacy Facts" display, which we tested in a 20-participant lab study and a 366-participant online experiment. We found that by bringing privacy information to the user when they were making the decision and by presenting it in a clearer fashion, we could assist users in choosing applications that request fewer permissions.